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Medicine Summaries
Prescription Drugs

Prescription Blood Thinners

by Vaughn Aubuchon

Have you noticed the number of prescription drug television ads for blood thinners (anticoagulants) recently? Beware that 5 of them have NO ANTIDOTE. And lots of lawyers waiting in line.
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1. TV Ads (five)
    
Pres. blood thinners on TV

2.
SAFETY of pres. blood thinners

3.
PRICES of pres. blood thinners

4.
TEXT of blood thinner TV ads

5.
DISCLAIMER

Here is a summary list of DTC (Direct-To-Consumer) prescription blood thinner TV ads, along with their published adverse side effects.

Drug manufacturers seek to minimize and trivialize the adverse side effects of the drugs they produce. This page HIGHLIGHTS some adverse side effects mentioned in the ads. In each case below, the transcribed TV COMMERCIAL TEXT IS printed from the drug companies' own TV commercials.
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     1. TV ADS -
            Prescription Blood Thinners
              from Oldest to Newest

Marketing
Brand Name

Generic
Chemical Name

Age - Introduced
Manufacturer

Coumadin

warfarin

65 years - 1954
Generic - No TV ads

Plavix

clopidogrel

22 years - 1997
Bristol-Myers Squibb

Pradaxa

dabigatran

8 years - 2011
Boehringer Ingelheim

Brilinta

ticagrelor

8 years - 2011
AstraZenica

Xarelto

rivaroxaban

7 years - 2012
Janssen
Most expensive

Eliquis

apixaban

6 years - 2013
Bristol-Myers Squibb

120

120

210 - 450



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     2. SAFETY of
         Blood Thinners

              from Most Safe to Least Safe
              (based upon # of lawyers)

Blood Thinner
Brand Name
First Year

Is
There
An
Anti-dote ?

Lawyers
Accepting Cases

Sales # - Year

Brilinta
2011

NO

Google -
Brilinta Lawyer
(18K)

Bing -
Brilinta Lawyer
(255K)

-

Pradaxa
2011

NO

Google -
Pradaxa Lawyer
(208K)

Bing -
Pradaxa Lawyer
(435K)

# 73 - 2013
# 78 - 2012

Xarelto
2012

NO

Google -
Xarelto Lawyer
(325K)

Bing -
Xarelto Lawyer
(573K)

# 99 - 2013
> 100 - 2012

Eliquis
2013

NO

Google -
Eliquis Lawyer
(223K)

Bing -
Eliquis Lawyer
(629K)

> 100 - 2013
> 100 - 2012

Coumadin
1954

YES -
Vitamin K

Google -
Warfarin Lawyer
(352K)

Bing -
Warfarin Lawyer
(2,230K)

> 100 - 2013
warfarin (rat poison 1948)

Plavix
1997

NO

Google -
Plavix Lawyer
(268K)

Bing -
Plavix Lawyer
(2,280K)

> 100 - 2013
# 17 - 2012

I spoke with a nurse about these drugs. She said, "If you are ever in a bad car accident, you had better hope that you are taking warfarin. Vitamin K can be administered to quickly stop excess bleeding. If you are taking Plavix, Pradaxa, Xarelto or Eliquis, you will bleed like a stuck pig! This bleeding CANNOT be easily stopped."

100

50

170

130 - 450



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     3. PRICES of
         Blood Thinners -
         April 2019, GoodRx
            from Low to High - One month's supply

Blood Thinner
Name

Dose mg
Quantity

Cash Price
Price
w/ coupon, or
w/ discount
Cost
per Pill
at
CVS

warfarin

5mg -
30 tablets

Costco - $ -
CVS - $ 18
Wal. - $ 21

Costco - $ 11
CVS - $ 8
Wal. - $ 8

$ 0.27

clopidogrel

75mg -
30 tablets

Costco - $12
CVS - $ 109
Wal. - $ 142

Costco - $ 11
CVS - $ 16
Wal. - $ 21

$ 0.53

Brilinta

90mg x 2
60 tablets

Costco- $418
CVS - $448
Wal. - $475

Costco - $ 379
CVS - $ 400
Wal. - $ 396

$ 6.67

Pradaxa

150mg x 2
60 caps

Costco - na
CVS - $ 508
Wal. - $ 520

Costco - $ 418
CVS - $ 418
Wal. - $ 418

$ 6.96

Eliquis

2.5mg x 2
60 tablets

Costco- $517
CVS - $536
Wal. - $563

Costco - $ 448
CVS - $ 474
Wal. - $ 469

$ 7.90

Xarelto

20mg -
30 tablets

Costco - 513
CVS - $ 540
Walg - $ 569

Costco - $ 452
CVS - $ 478
Wal. - $ 473

$15.93

1. All prices are from www.goodrx.com on Apr. 6, 2019.

2. There is just ONE reason the pharmas are pushing these new drugs - HUGE profit margin. They don't give a hoot about proven safety.

3. clopidogrel is generic Plavix.

100

80

125 - 500

125

70



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    4. TEXT of Blood Thinner Ads
            Alphabetically Listed

Brand Name
(generic name)

Manufacturer

Side Effects

Brilinta
(ticagrelor)


AstraZenica

top of page

Text from the "Survivor" Ad -

(Actor Bob Harper)
Hi. Hi, I'm Bob Harper, and I recently had a heart attack. It changed my life, but I am a survivor. After my heart attack, my doctor prescribed Brilinta. It's for people who have been hospitalized for a heart attack.

(Male announcer)
Brilinta is taken with a low dose aspirin, no more than 100 milligrams, as it affects how well Brilinta works. Brilinta helps keep platelets from sticking together and forming a clot. In a clinical study, Brilinta worked better than Plavix.

(Actor Bob Harper)
Brilinta reduced the chance of having another heart attack, or dying from one.

(Female announcer)
Don't stop taking Brilinta without talking to your doctor, since stopping it too soon increases your risk of clots in your stent, heart attacks, stroke and even death. Brilinta may cause brusing, or bleeding more easily, or serious, sometimes fatal bleeding. Don't take Brilinta if you have bleeding, like stomach ulcers, a history of bleeding in the brain, or severe liver problems. Slow heart rhythm has been reported. Tell your doctor about bleeding, new or unexpected shortness of breath, any planned surgery, and all medicines you take.

(Actor Bob Harper)
If you recently had a heart attack, ask your doctor if Brilinta is right for you. My heart ... is worth Brilinta.

(Male announcer)
If you can't afford your medication, AstraZenica may be able to help.
(author's transcription from ad)
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Eliquis
(apixaban)


Bristol-Myers Squibb

top of page

Text from the "Reasons" Ad -

(Actress)
Wow. Look at you.

(Actor)
I've always tried to give it my best shot.

These days I'm living with a higher risk of stroke due to A-fib, a type of irregular heartbeat, not caused by a heart valve problem.

At first, I took warfarin. But I wondered, could I up my game? My doctor told me about Eliquis, and three important reasons to take Eliquis instead.

One, in a clinical trial, Eliquis was proven to reduce the risk of stroke better than warfarin.

Two, Eliquis had less major bleeding than warfarin.

And three, unlike warfarin, there's no routine blood testing.

(Male Announcer)
DON'T STOP TAKING ELIQUIS unless your doctor tells you to, as stopping increases your risk of having a stroke.

Eliquis can cause serious, and in rare cases fatal bleeding.

Don't take Eliquis if you have an artificial heart valve or abnormal bleeding.

While taking Eliquis, you may bruise more easily and it may take longer than usual for any bleeding to stop.

Seek immediate medical care for sudden signs of bleeding, like unusual bruising.

Eliquis may increase your bleeding risk if you take certain medicines.

Tell your doctor about all planned medical or dental procedures.
(Actor)
I've got three important reasons to up my game with Eliquis.

(Male Announcer)
ASK YOUR DOCTOR TODAY If Eliquis is right for you.
(author's transcription from ad)

Plavix
(clopidogrel
bisulfate)


Bristol-Myers Squibb

top of page

Blood thinner
Advertisements are no longer on line.

B-M Squibb has replaced Plavix with Eliquis.

Brief Side Effects:
Excessive bleeding (sometimes fatal), skin disorders
an allergic reaction (difficulty breathing; closing of the throat; swelling of the lips, tongue, or face; or hives);
bloody (or black) vomit or stools;
severe headache, confusion, or dizziness;
unexplained bruising or bleeding; or bleeding nose
upset stomach;
diarrhea or constipation;
headache or dizziness;

many drug interactions.

OFFICIAL:
There is NO "Important Safety Information" on the Plavix website. For good reason.

Pradaxa
(Dabigatran)



Boehringer Ingelheim

top of page

Text from the "Picnic" Ad -

"PRADAXA is not for people with artificial heart valves.

Don't stop taking PRADAXA without talking to your doctor.

Stopping increases your risk of stroke.

Ask your doctor if you need to stop PRADAXA before surgery or a medical or dental procedure.

PRADAXA can cause serious, sometimes fatal, bleeding.

Don't take PRADAXA if you have abnormal bleeding or have had a heart valve replaced.

Seek immediate medical care for unexpected signs of bleeding, like unusual bruising.

PRADAXA may increase your bleeding risk if you're 75 or older, have a bleeding condition or stomach ulcer, take aspirin, NSAIDs, or blood thinners ...
... or if you have kidney problems, especially if you take certain medicines.

Tell your doctors about all medicines you take.

PRADAXA side effects include indigestion, stomach pain, upset, or burning.

If you or someone you love has A-Fib not caused by a heart valve problem ...

... ask your doctor about reducing the risk of stroke with PRADAXA."
(author's transcription from ad)

Xarelto
(rivaroxaban)


Janssen

top of page

Text from the "Bob" Ad -

"Do not stop taking Xarelto, rivaroxaban, without talking to the doctor who prescribes it, as this may increase the risk of having a stroke.

Get help right away if you develop symptoms like bleeding, unusual bruising or tingling.

You may have a higher risk of bleeding, if you take Xarelto with aspirin products, NSAIDs, or blood thinners.

Talk to your doctor before taking Xarelto if you have abnormal bleeding.

Xarelto can cause bleeding, which can be serious and rarely may lead to DEATH.

You are likely to bruise more easily on Xarelto and it may take longer for bleeding to stop.

Tell your doctors you are taking Xarelto before any planned medical or dental procedures.

Before starting Xarelto, tell your doctor about any conditions such as kidney, liver, or bleeding problems.

Xarelto is not for patients with artificial heart valves."
(author's transcription from ad)
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Note - (red highlighting added by author)

100

 350 - 450


You

LEARN everything you can about any drug you are about to take. READ, READ, and then, READ some more. May your knowledge keep you healthy and happy, by
- avoiding the worst side effects of the drugs
- advertised on TV.

110

340 - 450



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Vaughn's Other
PRESCRIPTION DRUG Related Pages

* Painkiller Comparison

*
Prescript. Blood Thinners

*
Prescript. Drug Classes

*
Prescript. Drug Lawsuits

*
Prescript. Drug Risks

*
Prescript Drug Sales

*
Prescript. Drug Side Effects

*
Prescript. Drug TV Ads

*
Prescript. Drug Warnings

*
Prescript. Heart Drugs

*
Rejected Prescript. Drugs

*
Unapproved Prescript. Drugs

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Disclaimer
The author is not a doctor, and has had no medical training.
NO MEDICAL ADVICE IS OFFERED OR IMPLIED.
Statements on this page may NOT be correct.
These are simply my personal thoughts.
The sole purpose of this page is to encourage further research on your part.
Change is always occurring. For current specific drug information, visit that drug's official website.
I hope that you have found this anticoagulant page helpful.
Thank you very much for your time.

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Tags - anticoagulants, blood thinners

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Vaughns Prescription Blood Thinner side effects
summary list was last updated on 2019-08-03.