Vaughn's Summaries

Google Summaries
SEO Optimization

Top Paying
AdSense Keywords List

An Historical Perspective
2004 vs. 2009 vs. 2012
by Vaughn Aubuchon

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In the Google PPC (Pay-Per-Click) program, which Google Adwords can pay the most money to AdSense publishers for AdSense clicks?

I began compiling my own top-paying keyword word list by using the free, public Overture Bid Tool (2004), which is now gone. I then used the Free Google AdWords Keyword Suggestion Tool (2009), which was replaced by the AdWords Keyword Planner in 2013.
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On Feb. 2, 2009, I revised this list of top-bid, top-paying key words, using the Google Ad Words free Keyword Tool. Below, you can compare 2009 keyword bids with old Overture bids from 2004.

On Mar. 21, 2012, I revised this list of top-bid, top-paying key words, using the Google Ad Words free Keyword Tool. Below, you can compare 2012 keyword bids with old AdSense Tool bids from 2009. THE 2012 BIDS HAVE FALLEN THROUGH THE FLOOR. I have no idea why. Were the previous prices quoted simply ridiculous? That's the only thing that makes sense to me.

Highest bid found in 2004 - $38 for
mesothelioma
Highest bid found in 2009 - $32.76 for
auto insurance
Highest bid found in 2012 - $5.32 for
christian debt consolidation

I compiled this AdSense top-paying-words chart because of all the speculation on forums, and I was curious to see what word combinations are hot right now. In no way, is this list meant to be complete. These are just terms I stumbled upon. We now know that Google AdSense pays out 68% of the bid for Ad Words.
Here is my theory of how publishers get paid.
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300

140

Keyword Bids List (2004)

  Keywords greater than $30.

  Keywords from $20 to $30.

  Keywords from $10 to $20.

  Keywords from $ 8 to $10.

  Keywords for $ 7.

  Keywords for $ 6.

  Keywords for $ 5.

  Keywords for $ 4.

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300

140

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$30 and Up Keywords List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

mesothelioma
structured settlement
vioxx attorney

$ 23.65
$ 21.05
$   7.51

$ 2.79
$ 5.04
$ 2.13

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$20 to $30 Keywords List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

drug rehab
contract management software
car accident lawyer

$ 20.57
$ 27.09
$ 19.75

$ 4.17
$ 4.34
$ 5.06

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$10 to $20 Keywords List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

note buyers
donate a car
investment fraud
content management
home equity loans
cash advance
payday loan
asbestos lawyer
cord blood
california refinance
refinance
cerebral palsy
search engine marketing
california mortgage
criminal attorney
help desk

$ 10.01
$ 23.07
$ 9.89
$ 8.14
$ 23.74
$ 6.65
$ 6.95
$ 25.21
$ 17.69
$ 19.65
$ 14.74
$ 11.28
$ 10.39
$ 12.07
$ 21.72
$ 10.17

$ 2.98
$ 5.21
$ 1.38
$ 1.65
$ 3.59
$ 3.17
$ 3.36
$ 4.72
$ 3.96
$ 2.21
$ 2.50
$ 1.56
$ 3.21
$ 2.15
$ 3.89
$ 1.75

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$8 to $10 Words List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

10-Dollar Words in 2004
conference calling
factoring
oregon mortgage
answering service
debt consolidation
mailing lists
software escrow
tax attorney

$ 22.41
$ 9.12
$ 10.62
$ 14.44
$ 20.59
$ 12.94
$ 27.01
$ 25.92

$ 3.08
$ 1.90
$ 1.59
$ 4.42
$ 3.46
$ 3.44
$ 3.33
$ 3.71

9-Dollar Words in 2004
student loan consolidation

$ 27.46

$ 1.70

8-Dollar Words in 2004
web hosting
medical malpractice lawyer
seo optimization
debt management
data recovery
document scanning
private jet

$ 13.62
$ 14.22
$ 6.40
$ 13.60
$ 17.28
$ 9.52
$ 9.22

$ 3.17
$ 4.17
$ 2.68
$ 2.43
$ 2.51
$ 2.31
$ 2.17

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$7 Words List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

affiliate program
brochure printing
cash advance
credit report
domain name
forex
hosting
incorporate
refinance mortgage
tape data recovery
website hosting
wisconsin mortgage

$ 4.38
$ 9.40
$ 6.65
$ 14.71
$ 10.28
$ 7.69
$ 10.56
$ 9.88
$ 22.88
$ 21.84
$ 11.35
$ 11.36

$ 1.82
$ 3.24
$ 3.17
$ 3.56
$ 2.86
$ 2.57
$ 2.32
$ 1.82
$ 3.29
$ 3.03
$ 3.28
$ 1.58

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$6 Words List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

auto insurance
california divorce lawyer
charter aircraft
christian debt consolidation
lemon law
mac data recovery
patents

$ 32.76
$ 10.81
$ 8.62
$ 17.85
$ 18.27
$ 14.63
$ 2.65

$ 4.09
$ 2.20
$ 2.74
$ 5.32
$ 3.94
$ 1.75
$ 1.35

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$5 Words List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

background check
business card
california divorce attorney
data recovery
fraud
gastric bypass
invention
personal loan
teak furniture
term life

$ 2.94
$ 6.19
$ 10.93
$ 17.28
$ 1.62
$ 6.44
$ 2.64
$ 6.13
$ 2.69
$ 19.94

$ 2.91
$ 1.71
$ 3.23
$ 2.51
$ 1.53
$ 2.17
$ 1.31
$ 3.07
$ 3.17
$ 2.97

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$4 Words List
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

affiliate marketing
alaska fishing
charter flight
college
direct tv
dvd duplication
hard drive recovery
laminate flooring
lower cholesterol
metal building
mortgage life insurance
moving company

online degree
satellite TV
shopping cart software
stock broker
video production
web site design

$ 4.15
$ 4.28
$ 4.85
$ 1.36
$ 6.80
$ 8.83
$ 20.95
$ 3.08
$ 2.43
$ 5.10
$ 17.50
$ 6.74

$ 13.85
$ 2.10
$ 5.34
$ 8.93
$ 3.34
$ 5.62

$ 1.71
$ 1.68
$ 2.47
$ 1.73
$ 2.80
$ 2.97
$ 2.30
$ 1.61
$ 2.75
$ 2.14
$ 1.97
$ 2.98

$ 4.59
$ 3.64
$ 3.33
$ 2.56
$ 1.65
$ 3.16

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$3 Words/ Phrases
2004

AdWords
Tool
Estimates
Feb. 2009

AdWords
Tool
Estimates
Mar. 2012

accounting software
acne
art school
asic design
canada fishing
cash drawer
casino
charity
charter yacht
computer chair
contact lenses
degree
diet
dna testing
drivers education
drug test
golf business
hair loss
hardwood floor
HGH
home insurance
military school
MLM

pay per click
people pc
projector lamp
radar detector
reverse mortgage
satellite phone
seo
steel building
voip

$ 8.42
$ 4.02
$ 3.95
$ 7.10
$ 2.67
$ 2.87
$ 2.29
$ 2.96
$ 4.88
$ 3.00
$ 3.21
$ 6.58
$ 2.35
$ 9.83
$ 4.24
$ 1.50
$ 2.09
$ 3.28
$ 2.73
$ 3.38
$ 7.04
$ 2.77
$ 3.93

$ 9.78
$ 4.73
$ 4.56
$ 1.66
$ 13.90
$ 7.49
$ 4.18
$ 4.82
$ 4.10

$ 3.00
$ 1.79
$ 1.69
$ 1.30
$ 1.11
$ 1.08
$ 1.33
$ 1.40
$ 1.45
$ 1.74
$ 2.76
$ 5.10
$ 1.48
$ 2.58
$ 1.99
$ 1.41
$ 1.22
$ 1.49
$ 1.82
$ 1.18
$ 3.51
$ 2.05
$ 1.25

$ 3.95
$ 0.43
$ 2.81
$ 1.09
$ 4.89
$ 3.31
$ 2.24
$ 2.10
$ 2.06

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How AdSense Payout to
Publisher Is Determined
All of the bids shown above are for the
"Google Search Network".

However,
Payout to AdSense publishers is based upon
"Content Network Bids" on the
"Google Content Network".
AdWords bids on the "Content Network" are
typically FAR LESS than half as much as
for the Search Network.
Advertisers pay less for clicks from
non-converting webpage content ads.
Google retains ALL of the Bid $ on the "SEARCH Network.".

Estimated
EQUIVALENT

AdWords
Advertiser
Lower
Bid $
ON THE CONTENT NETWORK

$ 1.00

$ 0.10

90

120 - 450

120

120

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Vaughn's Other
Google ADSENSE Related Pages

* Ad Interest Categories

* AdSense Heat Map

* AdSense Penalties

* AdSense Publisher Tiers

* AdSense Stop Words

* AdSense Tips

* AdSense Top-Paying Words

* AdWords/ Adsense Diagram

* Google Certified Networks

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Disclaimer
NOT A Google, Inc. Site In no way, did this data come directly from Google, Inc.
This page consists of a compilation of public information, commonly available on the internet, at multiple sites, as well as public webmaster forums, and simple manual tests.
The opinions stated above are merely the personal opinions of the author. I am not privy to any inside information.
This information is continually changing, and may not be relevant when you read it. Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.

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Author Bio

Vaughn's Summaries
©2009, 2012, 2019 Vaughn Aubuchon
www.vaughns-1-pagers.com
All Rights Reserved
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This Vaughns Google AdSense Top Paying
Keywords List was last updated on 2019-02-28.