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SEO

SEO Optimization
Good SEO vs. Bad SEO List
by Vaughn Aubuchon

There has been much discussion about what constitutes "Good SEO" and "Bad SEO". This page attempts to define those SEO practices that are desirable, and those practices which should be avoided.

Good SEO practices should always be used for best SERP placement.
Bad SEO practices should be AVOIDED, or you may or will be penalized.

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300

140

SEO Techniques
Comparison Chart

Good SEO
Practices
("White Hat")
White hat
Note

Bad SEO
Practices
("Black Hat")
Black hat
Note
ON PAGE
ON PAGE

Meta Tags

Descriptive - not too long - same as content

Cloaking, deception

Penalized

Paragraphs

Logical Use

Content theft, scraping

Penalized

Limit page size

100K

Doorway Pages

Penalized

Spelling Check

Proper spelling

Hidden Text

Penalized

Validate code

HTML compliant?

Keyword Stuffing

Penalized

Fast loading graphics

No huge files

Sneaky Redirects

Penalized

Verify Links

Repair bad links
No bad neighborhood

LINKS
ON SITE

Link to bad neighborhood

Penalized

Structure- Organization

Logical, good menu

Buying Links

Penalized

Avoid duplicate content

Advised

Reciprocal Links

De-valued

Site Map

Concise, complete

Rapid link accumulation

Penalized

ON NET

Acquire good links

One-way, slowly

Embrace:
Just plain good design practice -

Google says YES to all the above.

Avoid:
Anything artificial or misleading -

Google says NO to all the above.

175 - 580

100

30

175

100



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Vaughn's Other
SEO Related Pages

* HTML Color Chart

*
Linking Structures

*
Page Load Times

*
Search Engine Compare

*
SEO Experts

*
SEO Optimization

*
SEO Rule #1

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Adsense Landing Page Quality Score Factors

Original content
Minimum content - 300 words minimum?
Relevance - Related to ad subject
Privacy Policy
EAT - Expertise, Authoritativeness, Trustworthiness

and possibly
Page Rank-?
No affiliates-?
Spelling, grammar-?
Google+ Participation-?

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This Vaughns SEO Factors Summary
page was last updated on 2017-10-29.