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SEO
Optimization |
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There has been much
discussion about what constitutes "Good SEO" and "Bad SEO".
This page attempts to define those SEO practices that are
desirable, and those practices which should be avoided. |
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300 |
140 |
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SEO
Techniques |
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Practices ("White Hat") |
 Note |
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Practices ("Black Hat") |
 Note |
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Meta Tags |
Descriptive - not too long - same as content |
Cloaking, deception |
Penalized |
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Paragraphs |
Logical Use |
Content theft, scraping |
Penalized |
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Limit page size |
100K |
Doorway Pages |
Penalized |
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Spelling Check |
Proper spelling |
Hidden Text |
Penalized |
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Validate code |
HTML compliant? |
Keyword Stuffing |
Penalized |
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Fast loading graphics |
No huge files |
Sneaky Redirects |
Penalized |
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Verify Links |
Repair bad links |
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Link to bad neighborhood |
Penalized |
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Structure- Organization |
Logical, good menu |
Buying Links |
Penalized |
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Avoid duplicate content |
Advised |
Reciprocal Links |
De-valued |
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Site Map |
Concise, complete |
Rapid link accumulation |
Penalized |
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Acquire good links |
One-way, slowly |
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Embrace: Google says YES to all the above. |
Avoid: Google says NO to all the above. |
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175 - 580 |
100 |
30 |
175 |
100 |
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Vaughn's
Other |
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* HTML
Color Chart |
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Adsense Landing Page Quality
Score Factors |
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This Vaughns SEO Factors
Summary |
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