Vaughn's Summaries

Internet Summaries
SEO

SEO Optimization

Good SEO vs. Bad SEO List
by Vaughn Aubuchon

There has been much discussion about what constitutes "Good SEO" and "Bad SEO". This page attempts to define those SEO practices that are desirable, and those practices which should be avoided.

Good SEO practices should always be used for best SERP placement.
Bad SEO practices should be AVOIDED, or you may or will be penalized.
.

SEO Techniques Comparison Chart
Good SEO Practices ("White Hat")	Note		Bad SEO Practices ("Black Hat")	Note
ON PAGE			ON PAGE
Meta Tags	Descriptive - not too long - same as content		Cloaking, deception	Penalized
Paragraphs	Logical Use		Content theft, scraping	Penalized
Limit page size	100K		Doorway Pages	Penalized
Spelling Check	Proper spelling		Hidden Text	Penalized
Validate code	HTML compliant?		Keyword Stuffing	Penalized
Fast loading graphics	No huge files		Sneaky Redirects	Penalized
Verify Links	Repair bad links No bad neighborhood		LINKS
ON SITE			Link to bad neighborhood	Penalized
Structure- Organization	Logical, good menu		Buying Links	Penalized
Avoid duplicate content	Advised		Reciprocal Links	De-valued
Site Map	Concise, complete		Rapid link accumulation	Penalized
ON NET
Acquire good links	One-way, slowly
Embrace: Just plain good design practice - Google says YES to all the above.			Avoid: Anything artificial or misleading - Google says NO to all the above.
175 - 580	100	30	175	100

top of page

Vaughn's Other
SEO Related Pages

* HTML Color Chart

* Linking Structures

* Page Load Times

* Search Engine Compare

* SEO Experts

* SEO Optimization

* SEO Rule #1

Adsense Landing Page Quality Score Factors

Original content
Minimum content - 300 words minimum?
Relevance - Related to ad subject
Privacy Policy
EAT - Expertise, Authoritativeness, Trustworthiness

and possibly

Page Rank-?
No affiliates-?
Spelling, grammar-?
Google+ Participation-?

top of page

This Vaughns SEO Factors Summary
page was last updated on 2019-04-04.