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SEO Experts List

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by Vaughn Aubuchon

The following are some names associated with being top SEO experts, and can be observed in SEM forums, blogs, the press, and on various websites.
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Top SEO Experts Chart
A (somewhat) "Short List" of Noteworthy SEO Practitioners (50)

Jim Boykin's excellent
SEO Expert Photos

Expert (Google pages)
(alphabetical list)
Nickname/

Location
Website/
Blog
(SEJ 2005 Rank)
Favorite
Forum
Style
1

2- Aaron Wall (276K)
seobook (370K)

seobook

State College, PA
www.seobook.com (2)

www.threadwatch.org

SEW Forums

white hat

2

Ammon Johns (11K)

Black_Knight

Brighton, England
e-marketing-news

cre8asite

gray hat

3

Andy Beal (259K)

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Raleigh, NC
marketingpilgrim.com

-

white hat

4

Andy Hagans (52K)

Andy Hagans

Cincinnati, OH
www.andyhagans.com

linkbuildingblog.com

-

white hat

5

Barry Schwartz (387K)
rustybrick (188K)

rustybrick

Suffern, NY
www.rustybrick.com

seroundtable

white hat

6

Barry Welford (17K)

bwelford

Montreal, QC, Can.
cre8asiteforums.com

cre8asite

white hat

7

Ben Pheiffer (30)

Phoenix

Austin, TX
www.ranksmart.com

SEOChat

white hat

8

Bernard nolastname

Bernard

Friendswood, TX
measuring-up.com

SEOChat

white hat

9

Brad Callen (86K)

-

Indianapolis, IN
www,seoelite.com

-

white hat

10

Brad Fallon (79K)

-

Atlanta, GA
www.bradfallon.com

-

white hat

11

Brett Tabke (89K)

Brett_Tabke

Austin, TX
webmasterworld.com

wmw.com

white hat

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Bruce Clay (162K)

-

Simi Valley, CA
www.bruceclay.com

organic listings

white hat

12

Chris Boggs (33K)

Chris Boggs

Baltimore, MD
www.rosetta.com
sapientrazorfish.com

SEW Forums

white hat

13

Danny Sullivan (699K)

dannysullivan

Salisbury, England
searchengineland.com

daggle.com

SEW Forums

white hat

14

David Naylor (178K)

DaveN

UK
davidnaylor.co.uk

SEW Forums

gray hat

15

Donna Fontenot (646)
dazzlindonna (40K)

dazzlindonna

Franklinton, LA
www.seo-scoop.com

SEO Refugee

white hat

16

8- Erik Dafforn (78K)

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Stow, OH
intrapromote.com
leadtoconversion.com
seo speedwagon (8)

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white hat

17

5- Greg Boser (55K)

webguerrilla

Newhall, CA
www.webguerrilla.com (5)

SEO Rock

gray hat

18

Jakob Nielsen (1.4M)

-

Fremont, CA
www.useit.com
nngroup.com

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white hat

19

Jennifer Slegg (36K)
jensense (155K)

jensense

Victoria, BC, Can.
www.jensense.com

wmw.com

white hat

20

Jill Whalen (165K)

Jill Whalen

Ashland, MA
highrankings.com

SEW Forums

white hat

21

6- Jim Boykin (141K)

webuildpages

Troy, NY
www.webuildpages.com
internetmarketingninjas

jimboykin.blog (6)

(dp).forums

white hat

22

Lee Odden (112K)

toprank

Mound, MN
TopRank Results
toprankmarketing.com

TopRank.blog

SEW Forums
seroundtable

white hat

23

1- Matt Cutts (1.8M)

matt

Mountain View, CA
www.google.com

mattcutts.com/Blog (1)

-

white hat

24

Michael Gray (854K)

Graywolf

New York, NY
www.wolf-howl.com

-

white hat

25

Mike Grehan (153K)

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UK
search-engine-book

www.mikegrehan.com

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white hat

26

Morgan Carey (23K)

seo_guy

BC, Canada
www.seo-guy.com

SEOChat

white hat

27

Nick Wilson (199K)

nick

Denmark
performancing.com

performancing.com/blog

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white hat

28

3- Rand Fishkin (100K)

randfish

Seattle, WA
www.seomoz.org

seomoz..org/blog (3)

seroundtable
SEW Forums

white hat

29

Roger Montti (2K)
martinibuster (806K)

martinibuster

San Francisco, CA
martinibuster.com

WmW.com

white hat

30

Shari Thurow (137K)

-

Carpentersville, IL
searchenginesbook.com

-

white hat

31

Shawn Hogan (62K)

Shawn

San Diego, CA
digitalpoint.com

seroundtable

white hat

32

Todd Friesen (20K)
oilman
(711K)

oilman

Victoria, BC, Can.
www.oilman.ca

SEO Rock

gray hat

33

4- Todd Malicoat (58K)
stuntdubl (370K)

stuntdubl

Troy, NY
www.stuntdubl.com (4)

wmw.com

white hat

34

??? ???

Earl Grey

Ireland-?
www.syndk8.net

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black hat

35

7- ??? ???
quadzilla (247K)

quadzilla

East Teknopolis-?
seoblackhat.com (7)

seoblackhat.com

black hat

20

160

150

200 - 680

100

50


Other highly visible Search Engine Optimizers,
about whom I don't know that much, in alphabetical order -

Barry Lloyd . . (20K)

Bill Slawski . . (60K)

Dan Thies . . . .(37K)

Darrin Ward . . (701)

George Werty . . (41)

Greg Jarboe . . (30K)

Jake Baillie . . . (686)

John Scott . . . (2.1M)

Joseph Morin . . (19K)

Michael McDonald (1.1M)

Mikkel deMib Svendsen (52K)

Nacho Hernandez . . (24K)

Scottie Claiborne . . (11K)

Will Spencer . . . . (52K)
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SEO Name (xx) - The number in parentheses after each name is the number of Google SERP results returned for the search term - "name name". It is a "Google presence" metric. This metric has little meaning when used on common names, such as "John Scott". Also, some SEO experts are better known by their online nickname, than their real name (dazzlindonna, martinibuster, etc.)


White background = United States,
Green background = Canada, Yellow background = UK

The 8 red 2005 SEO Blog rankings above came from the Search Engine Journal.


If you would like your hat color changed, or name removed, just email me.
All SEO hats presumed white unless specifically defined otherwise.


Personal SEO posting observations -
UK English: "Google are better then Yahoo."
US English: "Google is better than Yahoo."
Each drives the other crazy, no doubt. That jes ain't 'rat!



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     NOTES and DISCLAIMER

Public Data

All info on this list is derived from public websites.
Anyone not wanting to appear on this list, please email me, and I will remove you immediately.

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Complete-
ness

This SEO expert list is not complete, but I had to start somewhere.
There are many other SEO players, that are not quite as visible.
There are many lurkers, who are just as talented as those listed above, but they never post - they just make money.
But guess who they learned from?

Objectivity

The list is based upon my own personal observations, and therefore is quite subjective. It is loosely based upon the frequency of what I observe, when surfing the internet - internet presence, if you will. How this relates to individual SEO competence is for the viewer to decide, in each case.
I have added a column for hat color, for those whose color is "self-declared".
Who else belongs on the list?
Who should be removed?

Why?

I made this list to help me figure out who is who in the SEO world. I needed to clarify Barry-Barry, Brad-Brad, Brett-Brent, Matt-Mat, Shawn-Shawn, and Todd-Todd, etc. I guess I am missing a Chris or two, as well.




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Vaughn's Other
SEO Related Pages

* HTML Color Chart

*
Linking Structures

*
Page Load Times

*
Search Engine Compare

*
SEO Experts

*
SEO Optimization

*
SEO Rule #1

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Which SEO company provides the best SEO services?
I really don't know, but the SEO consultants listed above are considered to be SEO gurus by many. One should listen to what each of them has to say, and judge accordingly.

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This Vaughns SEO Experts Short List
Summary was last updated on 2019-05-02.