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Website SEO

Website Internal Linking
Structures Compared
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by Vaughn Aubuchon

The following diagrams describe four internal website page interlinking structures.

A.
Flat internal linking structure
for small web sites.

B.
Pyramid linking structure
for a large site, having multiple sub-indices.

C.
Pyramid structure plus tunnels
to the index page.

D.
Large pyramid linking structure
for VERY large websites.
Proper SEO depends upon the linking structure on any given site. Internal site linking can distribute page PR to the pages where you wish to have it.

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Internal Linking Diagram - Flat Structure

Example A - Small web site -
Flat linking structure

The Domain Index links directly to every page, and every page links directly to the Domain Index.
Intra-subject linking can be used for similar topics, so that visitors can easily find related subject pages.
This linking scheme becomes impractical when the site page count goes above 100 or so.

This linking structure is suitable for web sites with 200 pages or less.

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Click Image to Magnify
Internal Linking Diagram - Pyramid Structure

Example B - Large web site -
Pyramid Structure

The Domain Index links to distributed sub-indices, which in turn link to the subject files.
The subject pages also link back to their respective sub-indices, which emphasizes the Subject Indices.
This linking scheme gives extra Page Rank to the Subject Indices.

Once again, subject-wide linking can be used for similar topics.
This linking structure is suitable for web sites with 200 to 1,000 pages.

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Internal Linking Diagram - Pyramid plus Tunnels

Example C - Large web site -
Pyramid Plus Tunnels Structure

Again, the Domain Index links to distributed sub-indices, which in turn link to the subject files.
The "Subject Z" pages are also linked to directly from the Domain Index page, as an additional option.
The subject pages can also link back to their respective sub-indices, but that is not shown here.
This linking scheme gives extra Page Rank to the Domain Index page.

Once again, subject-wide linking can be used for related topics.
This linking structure is suitable for web sites with 200 to 1,000 pages.

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Internal Linking Diagram - Large Pyramid

Example D - VERY Large web site -
Large Pyramid Structure

Again, the Domain Index links to distributed sub-indices, which in turn link to other sub-indices, then to the subject files.
The subject pages can also link back to the Domain Index (not shown), as well as their respective sub-indices.
It can be difficult to get Tier 3 pages indexed by the spiders.

Subject-wide linking can be used for related topics (not shown).
This linking structure is suitable for web sites with 10,000 pages and up.

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This Vaughns Internal Linking Structures Comparison
Summary was last updated on 2017-10-29.