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Internet Summaries
Internet Advertising

Internet Ad Networks
PPC, CPM & PPA Ad Alternatives
Summary Chart

by Vaughn Aubuchon


The following tables compare 47 of the top internet ad networks by popularity - page rank, search results, and Alexa rank. Minimum bids and minimum monthly spends are shown for PPC advertisers. Minimum monthly impressions and payout percentages are shown for publisher affiliates, where known. This is a list of Google Adsense Alternatives, and comparison sheet.

.

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1. PPC Search Engines for
CPC Advertisers (11)

2. PPC Ad Programs for
Web Publishers (9)

3. CPM Ad Programs -
Banners and Pop-ups (10)

4. PPA Performance Affiliates
(CPA, PPL, PPS) (7)

5. Flat Rate per Week or Month (2)

6. PPC vs. CPM - Earnings
Comparison For Publishers

7. Ad Type Abbreviations - CPA,
CPC, CPM, PPA, PPC, PPM


CPM - PPC - PPA -
Pros vs. Cons Comparison

300

140

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1. PPC Search Engines - CPC/ PPC Advertisers -
Top Ad Networks (11)

Minimums

TOP TIER

Min.
Bid
Min.
Monthly
Spend

Note

7Search -

-

-

-

Chicago, IL

Search123
Brainbox -

-

-

-

Los Angeles, CA

Google Adwords

-

-

-

Mountain View, CA

Enhance
Marchex -

-

-

-

Provo, UT

Microsoft adCenter

-

?
?

Redmond, WA

Mirago -

-

-

-

Hampshire, UK

MIVA.com -
(was FindWhat, Espotting)

-

-

-

Ft. Myers, FL

Defunct Search PPC Programs, alphabetically

GoClick

-

-

-

Las Vegas, NV

Kanoodle

-

-

-

New York, NY

SearchFeed

-

-

-

Bridgewater, NJ

Yahoo Search Marketing

-

-

-

Sunnyvale, CA

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2. PPC Contextual Ads - CPC/ PPC
Ad Programs for Publishers (9)

Minimums

TOP TIER

Month Min.
Impres-
sions
Payout
%

Note

1. Google Adsense -

FAQs
none
40-70%

GAS
FAR above the rest

TIER 2, alphabetically

Quigo "AdSonar"
AOL Platforms

-

-

-

New York, NY

Bidvertiser -

FAQs

-

-

Israel

BreezeAds
Stud Ads -

-

-

-

New York, NY

Chitika -

-

-

-

Marlborough, MA

Click-Share -

-

-

-

Toronto, ON

ClickBank -

-

-

-

Location?

Clicksor -

FAQs
won't say

-

Toronto, ON

eLeavers -

FAQs

-

-

NO PPC mention
NO Location
NO Contact info
NO Privacy policy

Kontera
Amobee -

-

-

-

San Francisco- Israel

Defunct PPC Programs, alphabetically

AdBrite

-

-

-

San Francisco, CA
was MarketBanker

AdHearus

-

-

-

Gone

AllFeeds

-

-

 -

Gone

BannerBoxes

-

-

-

Gone

BidClix

-

-

-

Gone

Kanoodle

-

-

-

Gone

Microsoft something

-

-

-

Nobody home -Yet

Revenue Pilot

-

-

-

Brooklyn, NY

SearchFeed

-

-

-

Bridgewater, NJ

TargetPoint

-

-

-

Herzeliya Pituach, Israel

Veoda

-

-

-

Chesterfield, VA

Yahoo Publisher Network

-

-

-

YPN

-

150 - 480

50

50

50

180



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3. CPM Model - Banners, pop-ups,
pop-unders, slide-ins (PPI) (10)
            Massive Traffic Required

Minimums

TOP TIER

Min.
Impres
-sions
Payout
%

Note

Adtegrity -

-

500K
30-60%

Grand Rapids, MI

Casale Media -

-

10K
70%

Toronto, ON
(spyware)

FastClick
ValueClick

Conversant -

-

3K
up to 65%

Los Angeles, CA
(spyware)

CPX Interactive
Digital Remedy -

-

-

-

New York, NY

Tribal Fusion
Exponential -

-

60K
55%

Emeryville, CA
(spyware)

Burst Media
Rhythmone -

-

-

-

Burlington, MA

Defunct CPM Programs, alphabetically

AdSensor

-

-

-

Gone

Azoogle

-

-

-

Canadian Emailers

Claxon Media

-

-

-

Mt. Laurel, NJ

ContextWeb

-

-

-

New York, NY

-

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4. PPA - PPL - PPS - Pay per Action,
Pay per Lead, Pay per Sale (7)
     (Also called CPA, CPL, Affiliate Marketing,
Performance Based Marketing)

Amazon -

-

 ?
5%

Seattle, WA
Paid me NOTHING!
Kicked me out!
DONE!

Commission Junction
(Conversant) -

-

none

-

Santa Barbara, CA
(spyware)
adware, scumware
CJ Class Action Lawsuit
I am not going to waste any more time with a company that won't even deny the allegations.
Smoke=Fire
My time=Valuable

MaxBounty -

-

-

-

Ottawa, ON

Linkshare
Rakuten -

-

-

-

NYC, NY

Performics -

-

-

-

Chicago. IL
Keyword search is useless - it can only find keywords in the TITLE of the company - you must go through EVERY company by hand - extremely inefficient. I don't have the time.

ShareASale -

-

-

-

Chicago, IL
+++ Strong policy against spyware and scumware. Try them next.

Defunct PPA Programs

Google Adsense PPA

-

-

-

Adsense Targeting
Program failed due to lack of participants, from both sides.

NOTES:
With regard to spyware - "
Cookie hijacking, done by adware and spyware programs in an attempt to profit from the commission paid for relaying customers to retail sites, greatly affects online publishers who are unable to obtain accurate ROI data on the effectiveness of campaigns. Programs like Spyware and adware "hijack" cookies by altering tracking information so that these "immoral" companies unjustly get commission for a click."

What are the "Actions"?
Payment could be for a -
Click
- A visit to the advertiser's site. An eyeball acquisition.
Form - A filled-out online form. Does Google see that the form has been submitted, or is advertiser trust required?
Lead - How defined? Filled out online form, filled out survey, contest entry, software download, join a mailing list ... etc.
Sale  - For publisher credit, each sale must be reported by the honest advertiser.
Signup - Signup for a newsletter or service. Filled-out online form?

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5. Flat Rate (2)

TextLinkAds

-

-
-

NYC, New York
Flat rate per MONTH
$15 - $250

AdEngage

-

-
-

El Segundo, CA
Flat rate per WEEK
Usually, $5

NOTES:
  1. Additional data are being added - errors are being fixed, as they are found.

  2. Some companies above offer multiple SEM Ad programs - I tried to associate each company by percentage of business.

  3. The "Popularity Metrics" can and do change daily. To find current data, use a
Google Page Rank checker,


perform a search on
Google, or Yahoo,


and check the
Alexa Traffic Rank.

-

150 - 480

50

50

50

180



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6. PPC vs. CPM - Earnings
Comparison for Publishers

CPC/ PPC Program
CPM Program

Impressions
per Day
Typ.
CTR
Typ.
EPC
Total
$
per Day
Typ.
CPM
Total
$
per Day

Income
Difference

1,000
5%
$0.20
$10
$1.00
$1

10 times

10 %
$0.20
$20
$1.00
$1
20 times
10,000
5 %
$0.20
$100
$1.00
$10

10 times

10 %
$0.20
$200
$1.00
$10
20 times
50,000
5 %
$0.20
$500
$1.00
$50

10 times

10 %
$0.20
$1,000
$1.00
$50
20 times
200,000
5 %
$0.20
$2,000
$1.00
$200

10 times

10 %
$0.20
$4,000
$1.00
$200
20 times
Sample AdSense PPC Performance

AdSense serves these low-paying ads along with CPC ads, unless you opt-out of "Ad Targeting".

90

60

60

60

60

60

90 - 480

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Conclusions

1. For the publisher, CPA ads CAN pay the most, if advertisers are honest about conversions, and user cookies are not manipulated. Jeff Howes does a great job of listing the CPA problems.

2. For the publisher, CPC (PPC) is the best choice for ALMOST ALL situations.
    All CPM (PPM) is small change, by comparison, for the small publisher.

3. CPM is the best choice, for the publisher, if -
    1. You have HUGE traffic, AND,
     -- You can't run CPC, OR
     -- PPC pays you less than 2 cents per click average EPC at 5% CTR (break-even point)

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7. Ad Type Abbreviations -
Defining Equivalent Terms

$ Per :
Advertiser Terms
Publisher Terms
per 1,000 (M)
CPM
Cost Per Thousand
PPM
Pay Per Thousand
Price Per Thousand
per Click
CPC
Cost Per Click
PPC
Pay Per Click

Price Per Click
EPC = Earnings Per Click
CTR = Click Through Rate
eCPM = equivalent Cost per Thousand
per Action
CPA
Cost Per Action
PPA
Pay Per Action

Lead

CPL
Cost Per Lead
PPL
Pay Per Lead

Sale

CPS
Cost Per Sale
PPS
Pay Per Sale

100

150

200




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This Vaughns Internet Ad Networks
Summary was last updated on 2018-06-13.