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Google Quality Rating

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Google EAT Factors

Expertise, Authority and Trust
Quality Rating Guidelines


by Vaughn Aubuchon
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Here is my response to
Google's EAT factors
for evaluating my site on the Web

Expertise (7)

Authority (6)

  Trust  (13)         

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In each category, I address these
Google Quality Rater Guidelines,
with regard to this website.

Jennifer's 2018 Guideline Analysis

Jennifer's 2019 Guideline Analysis

Problems with EAT Factors

Glossary



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   Expertise

1

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  SITE Expertise Factors (3)

Webmaster

NO CORPORATE BS!

I'm a one-man show,
which does generate some
issues and concerns. But,
I have no need to generate BS.
.

PLUS

On the other hand, I am solely responsible for the entire content of this website. The buck stops here.
20 years web experience.

I believe in using the
Scientific Method.
I subscribe to the rigorous, evidence-based scrutiny advocated by
Neil DeGrasse Tyson on questions of belief.
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PLUS

Google Student for 2 decades -
Google Ranking Factors

PLUS

2

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  PAGE Expertise Factors (4)

Author

Suffers from perfectionism
Long-time technical editor
Rabid online researcher
Technical background
Raging truth seeker
Retired Engineer
Spelling fanatic
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PLUS

Education

A.A. Degree
B.S.B.A. Degree
Deep Industry Experience

I've known Phd's who were lunatics (not you, Charlie).
.

PLUS




but
no Phd.

Brain

According to the Hermann Brain Dominance Test, I am a Quadrant 1, Left-brained noggin, which means suited to analytical tasks with facts and data.
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PLUS

Research Skills

When I took the SAT in High School, my highest-scoring category was "Library Resources". I received a 99.9 percentile score.

Grandma introduced me to the Dewey Decimal System at age 10, with frequent visits to the Palms Library on Woodbine St. I've switched over to
Search Engine special operators.

My favorite website is
Wikipedia.
.

PLUS

Expertise Plus Score

7

30

100

250 - 450

60




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   Authority

1

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  SITE Authority Factors (3)

History

11-year online record
- of website updates, detailing all the additions, deletions and major updates made to this website.
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PLUS

Backlinks

Currently over 50,000 incoming links, according to Google Analytics.
All unsolicited and unpaid.
I disavow spammy links.
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PLUS

Updates

Every day, I update many pages with small improvements not recorded, except for the date at the bottom of the page.

Each year, I perform a site-wide review of ALL pages. Many are updated, and evaluated for continuing relevance. Some pages are deleted.
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PLUS

2

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  PAGE Authority Factors (3)

Author

-- ME --
"The flower of my family."
(The Bloomin' Idiot.)
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PLUS

History

Resume
Extensive Experience
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PLUS

Interests

I have many interests, and write about topics I am interested in. I am an eternal student, and I always want to learn more.

#1 Objective = TRUTH.
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PLUS

Authority Plus Score

6

30

100

250 - 450

60




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   Trust

1

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  SITE Trust Factors (8)

Site Age

16 years online - since 2003
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PLUS

Web Host

Same for 16 years -
Got.net
303 Potrero St., #40E
Santa Cruz, CA 95060
(831) 460-2000
.

PLUS

Whois

Whois
Click the link above -
type in --->
vaughns-1-pagers.com
.

PLUS

Security

Secure Site
HTTPS

SSL through
Digicert
.

PLUS

Access

Contact
.

PLUS

Privacy

Privacy Policy
.

PLUS

No UGC

There is NO
User-Generated Content
on this site, which can be problematic when a user is an idiot, jerk or troll.
No UGC moderating is required.

.

PLUS

No
E-com Software

I sell nothing.
Which means that I want ZERO personal information from you.
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PLUS

2

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  PAGE Trust Factors (5)

Author Intellectual Honesty

The "biggy",
coupled with a
modicum of brains,
is what I try to offer.

.

PLUS

Diligence

I work very hard to assure accuracy for ALL of the drivel that pours forth from my mind. I respond very quickly to errors pointed out to me by readers, except sometimes on logic stuff.
.

PLUS

Clickbait

This site purposely avoids the use of "Clickbait" in titles and elsewhere.
I hate "slideshows". I don't create them, and I don't link to them.
.

PLUS

Sparce
Ads

Pages which have ads, ALWAYS have JUST ONE. Only 30% of the pages on this website have an ad.

No Auto ads, EVER.
No Interstitial ads EVER!
.

PLUS

SEO

Forum -


GA -


GSC -


Spider -

Tools Used

Webmaster World
- 16-year member

Google Analytics
- For detailed data

G. Search Console
- To control site

Screaming Frog
- Best Practices
.

PLUS

TRUST Plus Score

13

30

100

250 - 450

60




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   Problems with EAT Factors

1.

IQ of Author
An author's IQ is NOT a factor which is considered when considering EAT factors.

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2.

Honesty
Authors websites are often biased upon an author's preconceived agenda, which may not be TRUTH and ACCURACY.

One must read each page with a critical eye, to determine for themselves the "truth level" of the material being presented.
.

3.

Independence
The most cited sources are from LARGE sites, which are typically large corporations. Corporations depend upon PROFITS, which often slant info produced by them. TRUE information takes a back seat to making sales.
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4.

Inherent Accuracy
The basic, inherent, mainstream accuracy of any page is not measured or determined, except in relation to OTHER MEASURABLE FACTORS. The quality of content cannot be directly measured, so external factors must be employed. These external factors may not reveal actual page veracity, and may actually mask true page quality..
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80

270 - 450

60



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   Glossary

Clickbait

Clickbait
The practice of delivering sensational, misleading titles for the sole purpose of getting people to click.
Oftentimes, the content fails to deliver what is promised, especially in "Slide Shows", which force you to wade through dozens of pages, for the purpose of bombarding each page with a TON OF ADS.

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GA

Google Analytics
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GSC

Google Search Console
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HTTPS

HTTPS Security
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MC

Main Content
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Phd

Piled Higher and Deeper
Says nothing about -
- intellectual honesty
- positive attitude
- personal agenda
- soundness of positions, or
- superior intelligence,

only that the person has complied with lengthy, onerous, academic hoop-jumping requirements.

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PQ

Web Page Quality
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QRG

Quality Rating Guidelines
- for Google Quality Raters
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SEO

Search Engine Optimization

1. To some, it means trying to game the system

2. To others, it simply means employing all the "Best Practices".
I subscribe to the latter.
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SM

Scientific Method
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SSL

Secure Sockets Layer
- How websites are made secure
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YMYL

Your Money/ Your Life

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Financial - ~10 pages,
     Economics

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Health - ~30 pages,
     Food, Medicine

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Legal - ~10 pages
     Economics, Medicine

- Where accuracy trumps all.

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80

270 - 450

60



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www.vaughns-1-pagers.com
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This Vaughns Google EAT Factors page
was last updated on 2019-07-27.