Vaughn's Summaries logo Vaughn's Summaries

Google Summaries
AdSense SEO

Not A Google.com Web Page
The FIRST
Google Certified Ad Networks
As they were in 2011
Summary of Third Party Networks (CANS)
(This page is not intended
for small screens.)

by Vaughn Aubuchon

.
I'M DONE! TRYING TO KEEP TRACK OF THIS STUFF IS TOO FRUSTRATING TO ENDURE ANY LONGER. There are now TWO Harrens, TWO Media Innovation groups, and TWO Redux Medias. Clickstream seems to have morphed into Choicestream. Why should I try to keep track of something so esoteric that few even care?
In addition, these entities serve image ads, which I don't even use. It is endless work, and profits me nothing. There will be no further updates to this page. Good luck. This "time sink-hole" is now all yours. YOU figure it out. Ahh, ha-ha-ha-ha-ha. ("Good Lord, he's gone nuts!")

This data is 6 years old.
Here is a quick summary of the 279 (May 17, 2011) Google AdSense Certified Ad Networks. Use it to help yourself select the best advertisers for your web site. When the count hit 166, I stopped providing information on subsequent additions. It is too much work, and few care. I am sorry if you are one of those who do.

-

Table 1 - CAN Table - Location and Advertisers

2010 - Certified AD Network Change Summary

2011 - Certified AD Network Change Summary

Graphic - AdSense Ad Options Diagram -
Targeting and Blocking

390 - 450


top of page

Google AdSense
Certified Ad Networks
(CANs) Information (A-B)

#

1.
C
ertified Ad Network
Company Name

2.
Location
West
- East
3.
Advertisers
4.
Tagline /
Date Added

#

1

1

3wregie

France

No English, just French

NEW - Oct. 28

A

41 (43)

2

Accordant Media, LLC

-

-

NEW - 2010

3

AccountNow, Inc.

San Ramon, CA

Pre-paid credit cards

NEW - Jan. 12

4

Acxiom
(removed)(returned)

Little Rock, AR

Not listed

Marketing services
12-19-09

gone

Ad Marketplace (removed)

New York City, NY

???

performance PPC

5
6

Ad Pepper
Adpepper Germany

Nuremberg, Germany

OBNOXIOUS SCREEN MOVEMENT!
Air France, Barclaycard, British Airways, Cadbury, Isle of Wight, L'Oreal, Nissan, Nivea, Nokia, Powerplay Direct, Quelle, Sainsbury's, Sony Ericsson, Tesco, Viking Direct

the powerful network
NEW - 12-15-09
NEW - 12-15-09

7

Ad Perium NL

Netherlands

-

NEW - Aug. 18, 2010

new

Ad Summos, Inc.

-

-

8

Adchemy

Redwood City, CA

Hotels.com, Nationwide Insurance, Protection One, TransUnion Interactive and University of Phoenix.

audience

9

Adconion Media Group
(became Amobee.com)

Santa Monica, CA

(actually, Germany)

American Express, Bank of America, Capital One, Digitas, FritoLay, Kraft, Lowe's, Mecinteraction, Mindshare, Novartis, Starwood

audience targeting

10

Adconion S.A.
(became Amobee.com)

Madrid, Spain

No site, no info

NEW - Apr. 22, 2010

11

AdConion UK
(became Amobee.com)

London, UK

American Express, CapitalOne, Bank of America, Digitas, FritoLay, Kraft, Lowe's, mec-interaction, Mindshare, Novartis, Starcom, Starwood

NEW - Apr. 3, 2010

12

AdJug UK

UK

-

NEW - May 7, 1010

13

AdKnife

They refuse to say

They are in "stealth mode".

NEW - May 22, 1010

14

Adku (Novastark)

San Francisco, CA

Start up company

NEW - Oct. 15, 2010

15

Adlantic

Netherlands

-

NEW - Aug. 18, 2010

16

Adlantic - US

-

-

NEW - 1-13-2011

gone

AdMedian (removed)
redirects to
90degreemedia.com

(they won't say)

???

"We say Bull"

17

Adnetik ES EUR

Madrid, Spain

No URL

NEW - Nov. 22, 2010

18

Adnetik Spain ES EUR

Boston, MA

-

NEW - Jul. 22, 2010
CHANGE - Nov. 22, 2010

19

Adnetik UK GBP

London, UK

No URL

NEW - Nov. 2, 2010

20

Adnetik US (was Havas)

Boston, MA

-

NEW - Sept. 28, 2010

new

adnologies GmbH

-

-

NEW - 5-02-2011

21

AdReady
(became digitalremedy.com)

Seattle, WA

???

NEW - Feb. 16, 2010

new

AdSOVO (removed)(returned)

-

-

NEW - 5-02-2011
GONE - 5-05-2011
BACK - 5-13-2011

22

Adtegrity.com

Grand Rapids, MI

???

different kind of network

new

Adtelligence

-

-

NEW - 5-02-2011

23

Advantage Media

-

-

NEW - 2010

24

Advertise.com

Sherman Oaks, CA

???

NEW - Dec. 22, 2009

new

Advertising.com UK (AOL)
Oath (Verizon)

-

-

NEW - 4-26-2011

new

Adyard

-

-

NEW - 5-02-2011

25

Adzcentral

-

-

NEW - 2-07-2011

gone

Aggregate Knowledge
(removed)
(became newstar.biz)

1510 Fashion Island Blvd.,
San Mateo, CA

Adify, Bazaarvoice, BusinessWeek, CableVision, denuo, Experian, O'Reilly, philly.com, powerReviews, Responsys, Simon & Schuster, The Washington Post, WebTrends

find audience

26

AJ Advisers

-

-

NEW - 3-19-2011

27

Akamai Technologies

-

-

NEW - 1-27-2011

28

Alcance Media Group

San Francisco, CA

Spanish market

NEW - Jul. 8, 2010

29

Announce Media

St. Louis, MO

???

monetizing social media

30

Anonymous Media, LLC

-

-

NEW - 4-05-2011

31

AOL Advertising

New York, NY

A new level in obnoxious Flash
Screen never stops moving

NEW - Oct. 9, 2010

32

AOL: Advertising.com Japan KK

?????, Japan

-

NEW - Nov. 30, 2010

33

AOL, Inc.

??? - They don't say

This is NOT an ad network.

NEW - Jan. 13, 2010

34

AppNexus (removed)
(returned)
(removed)
(returned)

New York, NY

???

cloud hosting
GONE - Dec. 1, 2010
BACK - 4-05-2011
GONE - 4-05-2011
BACK - 4-19-2011

35

ARAnet

-

-

NEW - 3-14-2011

36

Atrinsic

New York, NY

???

media for what's next

36

AudienceScience, Inc.
(was RevenueScience)

New York, NY

Too numerous to list
Mostly media - newspapers and magazines

audience targeting

37

Avazu Inc.

Brunei

Far east countries, Shanghai, Hong Kong

NEW - Oct. 27, 2010

B

14

39

Babylon Limited

-

-

NEW - 2-16-2011

40

Batanga

??? - They don't say

-

NEW - Dec. 9, 2010

41

Bell Canada

Somewhere, Canada

Screen won't stop wiggling - I hate it

NEW - Nov. 18, 2010

42

Bid Alpha

Blaine, WA

White Rock, BC, Canada

Although Google calls them "Bid Alpha", everywhere else they are "alpha-bid", an eBay Powerseller.

NEW - May 22, 1010

43

Bizo (removed)(returned)

San Francisco, CA

Discover, lenovo, LiveCareer, plaxo, QuinStreet, salary.com, ups, zoominfo

B2B

44

BlueKai Inc.

Bellevue, WA

-

NEW - Oct. 19, 2010

45

Booking.com

-

-

NEW - 2-07-2011

46

Brand.net

1400 Fashion Island Blvd.
San Mateo, CA

Arm & Hammer, Cadbury, Clorox, Coca-Cola, Colgate, Comcast, Dannon, Diageo, Estee Lauder, Fox, General Mills, Hasbro, intel, Johnson & Johnson, JPMorganChase, Kraft, L'Oreal, macy's, Mars, Nestle, OfficeMax, P&G, Puma, Purina, Samsung, Schering-Plough, Sprint, Target, Unilever, Walmart, Whirlpool, Virgin Atlantic

quality

47

BrandScreen

New York, NY

-

NEW - Sept. 28, 2010

48

Brideclick

New York, NY

-

NEW - Dec. 7, 2010

49

BrightRoll

San Francisco, CA

ABC, BlackBerry, CBS, charlesSchwab, HP, Jaguar, Liberty Mutual, MicroSoft, Paramount, Shell, Sony, SuperCuts, THC, Toyota, TransUnion, Visa, Walmart, WindStream

video, largest

50

BTTB, Inc.
has become something else

Marina del Rey, CA

-

NEW - Dec. 9, 2010

51

Burst Media

Burlington, MA

-

NEW - Apr. 30, 1010

52

Buzzlogic

San Francisco, CA

-

NEW - Dec. 10, 2010

C

17 (16)

53

Camelot Marketing and Media

-

-

NEW - 2-02-2011

54

Catcha Digital Asia Pte Ltd

-

-

NEW - 1-24-2011

55

Chango

-

-

NEW - 3-14-2011

56

Chitika

Marlborough, MA

???

search targeted

57

ClickDistrict NL

Amsterdam, NL

Achmea, AirFrance, Dell, Deutsche Bank, FBTO, essent, FedEx, Fortis Bank, Heineken, htc, Ikea, ING, kpn, L'Oreal, Martinair, Nokia, ns, Postbank, Rabobank, Randstad, Renault, T-Mobile, Tele-2, transavia.com, Unilever, vodafone

make your brand perform
NEW - 12-16-09

58

Clickstream

-

-

NEW - 2-28-2011

59

Collective Media
redirects to
Visto

New York City, NY

???

?

40

120 - 600

120

180

140



top of page

Google AdSense
Certified Ad Networks
(CANs) Information (C-K)

#

1.
C
ertified Ad Network
Company Name

2.
Location
West
- East
3.
Advertisers
4.
Tagline /
Date Added

C

17 (16)

60

CONTEXTin

-

-

NEW - 2-23-2011

gone

Cossette Commun. (removed)

Quebec City, Canada

Barclays, Bell Canada, BMO Financial Group, Cadbury, Canada Post, Coca-Cola Limited, Central Office of Information (COI), General Mills Canada, General Motors of Canada, Home Depot, McDonald's Restaurants of Canada, McNeil Nutritionals, Metro, Mitchells & Butlers, Nike, P&O Cruises, Perfetti Van Melle, Procter & Gamble, Rio Tinto Alcan, Schering-Plough, Shoppers Drug Mart/Pharmaprix, Sony Ericsson, The McGraw-Hill Companies, Transat A.T. Inc., US Coast Guard, Yellow Pages Group, Vodafone, Waitrose

11 disciplines
NEW - 12-18-09
Gone - 12-02-10

61

CPM Advisors, Inc.

San Francisco, CA

AdMeld, AlmondNet, AOL, AdNexus, bluekai, doubleclick, exelate, facebook, Fox, OpenX, rightmedia, rubicon, Yahoo

CPM

62

Crimson Tangerine

London, UK

-

NEW - Oct. 7, 2010

63
64
65
66

Criteo Europe
Criteo SE (Nov. 11, 2010)
Criteo UK
Criteo US

Palo Alto, CA

???

personalized retargeting

67

Crowdgather

Woodland Hills, CA

Website down - nobody home.

NEW - Nov. 8, 2010

68

Cyberplex, Inc

Toronto, Ont

OBNOXIOUS SCREEN MOVEMENT!
Allstate, BMO, Canada something, Charles Schwab, Ford, Hamilton Health Sciences, Osler, Starbucks, Thomson,

helping companies capitalize NEW - 12-11-09

D

17

69

DataXu (returned)

Boston, MA

???

real-time web

gone

Datran Media
(became Pulsepoint.com)
(removed)

New York City, NY

babytobee, eDiets.com, eHarmony, Nascar, only natural pet store, taxbrain

leading DMT company
NEW - 12-11-09
Gone - Sept. 28, 2010

70

Dedicated Media

Los Angeles, CA

Dedicated Networks, CPA DNA, Prospect Digital

media leader

71

Demand Media

-

-

NEW - 2-22-2011

72

Didit

Rockville Center, NY

???

Empowering Opportunity
NEW - Apr. 3, 2010

73

Digitize New Media

-

-

NEW - 1-12-2011

74

Digitize/ Medialink - US Account

-

-

NEW - 2-18-2011

75

DKK Agency

Montreal, Quebec

Thin web site

NEW - Jul. 19, 2010

76

Domdex, Inc.

-

-

NEW - 2010

77

Dotomi

Chicago, IL

Apparel, Career & Finance, Electronics, Entertainment & Leisure, Flowers, Gifts & Food, Home, Mass Merchandise, Travel

NEW - 2-04-10

78

Double Positive

-

-

NEW - 2010

79

Downstream Marketing
Commun. Co. Pty. Ltd.

-

-

NEW - 4-17-2011

70

DQ&A

The Netherlands

AOL Germany, FD/BNR, IDG, Ilse Media, MSN, PCM Media and Quote Media, Radio Digitaal, SBS Broadcasting, STER, VNU Media

Any ad any time
NEW - 1-25-10

81

DQ&A - US

-

-

NEW - 1-06-2011

82

DSNR

New York City, NY

Telecom spammers

Don't invent. Market.
NEW - 12-17-09

83

DSNR - US

-

-

NEW - 2010

84

Dynamic Video

New York City, NY
Tel Aviv

-

NEW - Oct. 27, 2010

E

13

85

eBay

San Jose, CA

-

NEW - Dec. 2, 2010

86

Echosearch

They won't say
No information whatsoever

This is NOT an ad network.
Echosearch is a search engine, that provides the exact same results as Google. This is really bizarre. Why would Google allow this? This is obviously NOT a CAN.

NEW - 2-11-10

87

Efficient Frontier

London, UK

Ask, Bankrate, babycenter, Britannia Hotels, Capital One, Carphone Warehouse, csn stores, Discover, EnGrande.com, Expedia.co.jp, holiday-rentals.co.uk, LateRooms.com, match.com, mercado libre, moneysupermarket.com, Motley Fool, RPA, salesforce.com, tiscali, Travelodge, Your M& S

leader in SEM

88

EJAM

-

-

NEW - 2-15-2011

89

EMITCH LIMITED

-

-

NEW - 4-06-2011

90

engage:BDR

West Hollywood, CA

-

NEW - Nov. 9, 2010

91

Epic Advertising

New York City, NY

Too numerous to mention

how web is won

92

eType

New York City, NY

-

-

93

eViral

Guatemala

Spanish site - TURN DOWN your sound!

NEW - Sept. 18, 2010

94

Exact Drive, Inc.

-

-

NEW - 2-15-2011

95

Exponential

Emeryville, CA

Fulltango, echotopic, fireflyvideo, Leadgenuity, TechBargains, Tribal Fusion

NEW - Jul. 22, 2010

96

eyeReturn

-

-

NEW - 1-26-2011

97

EZTarget Media

-

-

NEW - 2-18-2011

F

4

98

FetchBack

Tempe, AZ
(no contact page)

24Hour Fitness, AT&T, CSK Auto, evite.com, Fujitsu, Sprint, TrueReligion

retargeting

99

Forbes.com

New York City, NY

This is NOT an ad network. It is a magazine.

Business news
NEW - Mar. 18, 2010

100

Freedom

-

-

NEW - 1-05-2011

101

FunBox

-

-

NEW - 1-24-2011

G

8

102

Goodway Group

President - Pennsylvania

Sales VP - California
COO - Texas

automotive, restaurant, cable and retail

retail

103

Google Bid Manager

-

-

NEW - 1-28-2011

gone

Google Bidder Testing (removed)

Mountain View, CA

Quien sabe? Muy misterioso.

NEW - Jun. 28, 2010
GONE - Nov. 12, 2010

104

Google Display Net: Premium Reserve

Mountain View, CA

Quien sabe? Muy misterioso.

NEW - Jun. 15, 2010
GONE - Nov. 12
Back - Nov. 30

105

Google: Invite Media (returned)

Philadelphia, PA

???

next generation

106

Google: Teracent Corp

Mountain View, CA

Yahoo!

beyond smart

gone

Google Testing Network
(removed)

Mountain View, CA

secret

visit Google

107

Google Vendor Certification
Network (no URL)

-

-

NEW - 4-14-2011

new

Google: Watch This Space

-

-

108

GroupM Competence Center GmbH

-

-

NEW - 2-07-2011

H

9

109

Halogen Media Network

-

-

NEW - 3-20-2011

110
new

Harren Media
Harren Media

-

What is going on here?
Is Google losing track?
Is this an unintended duplicate?

NEW - 4-06-2011

gone

Havas (removed)

Suresnas (Paris), France

-

NEW - Jul. 27, 2010
Gone - Sept. 28, 2010

111

Healthlines

-

-

NEW - 2-14-2011

new

Here Media

-

-

112

HTTPool

London, UK

36 big name advertisers

Full service online
NEW - 1-25-10

113

HTTPool AN US

-

-

NEW - 3-31-2011

114

Hurra Germany

London, UK - Stuttgart, Ger.

Avis, baby-walz, BANK, Boerse Stuttgart, bon prix, Conrad, Cortal Consors, Deutsche Bank, germanwings, HRS Hotel Reservation Service, JD, MotelOne, mydays, Office Depot, Puma, Schwab, Scotts, Size?, Steigenberger, Vertbaudet

NEW - 12-18-09

115

Hyde Park Interactive

-

-

NEW - 3-01-2011

I

17

116

I-Behavior

-

-

NEW - 1-21-2011

117

IAC Holdings

-

-

NEW - 1-31-2011

118

ID Media

New York, NY

-

NEW - May 20, 2010

119

IDG Tech

New York, NY

-

NEW - May 21, 2010

120

Imagini Europe Ltd.

-

You tell me - Google can't find it

NEW - Aug. 9, 2010

121

Imagini - US (no website)

-

-

NEW - 3-22-2011

122

IMT

-

-

NEW - 1-06-2011

123

Infectious Media

London, UK

???

none

124

Infectious Media - US

-

-

NEW - 2010

125

InflectionPointMedia.com, LLC

-

-

NEW - 2010

126

Innovation Interactive

New York City, NY

Avis, Digitas, E-Trade, H&R Block, HGTV, JCPenny, Marvel, MTV, NBC Universal, Office Depot, Paramount, Red Roof Inn

Performance-based
NEW - Dec. 29

127

Interactive Media Sales

Plymouth, UK

Rank #8 for their own name!

NEW - Mar. 18, 2010

128

InterCLICK

New York City, NY

???

behavioral targeting

gone

Intergi (removed)

-

-

NEW - Aug. 6, 2010
Gone - Sept. 28, 2010

129

Internet Brands

El Segundo, CA

-

NEW - Jul. 22, 2010

130

Invite Media - Self Managed

-

-

NEW - 2010

131

iPonWeb

Kenilworth, UK

This is NOT an ad network.

Software development
NEW - Mar. 26, 2010

132

iProspect

-

-

NEW - 4-06-2011

J

2

133

Jivox.com

San Mateo, CA

Indian company, India video ads

NEW - Oct. 22, 2010

134

Jumpstart Digital Marketing

San Francisco, CA

Automotive

NEW - Sept. 1, 2010

K

4

new

Keyade

-

-

gone

Kindsight - (removed)

Sunnyvale, CA

McAfee, radialpoint

identity theft - ???

135

Kitara Media, LLC

-

-

NEW - 3-08-2011

136

Komli Media Inc.

-

-

NEW - 3-22-2011

40

120 - 600

120

180

140



top of page

Google AdSense
Certified Ad Networks
(CANs)
Information (L-R)

#

1.
C
ertified Ad Network
Company Name

2.
Location
West
- East
3.
Advertisers
4.
Tagline /
Date Added

L

6

137

LeadClick

-

-

NEW - Aug. 20, 2010

138

Legolas Media Inc.
Thinkupfront
Undertone

New York, NY
Ramat Gan, Israel

-

NEW - Oct. 19, 2010

139

Linkedin

Mountain View, CA

Social networking - employment

NEW - Jul. 22, 2010

140

Longtail Commun. Co. Pty. Ltd.

-

-

NEW - 4-17-2011

141

Lotame Solutions

Elkridge, MD

???

Beyond targeting
NEW - Apr. 3, 2010

142

LucidMedia
(removed) (returned)

Reston, VA

???

ClickSense

M

19

143

Matiro - US

-

-

NEW - 2011

144

MaxPoint Interactive

Cary, NC

???

pinpoint targeting
NEW - 12-15-09

145

Media Connection Corporation

-

-

NEW - 3-08-2011

146

Media Force LTD

-

-

NEW - 2-05-2011

147

Media Innovation Group

They won't say
Extremely weak web site

What is going on here?
Is Google losing track?
Is this an unintended duplicate?

NEW - Jan. 15, 2010

148

Media Innovation Group (MiG)

NEW - Dec. 23, 2010

149

Media iQ Digital

-

-

NEW - 2010

150

Media iQ Digital - US

-

-

NEW - 2010

151

Media6Degrees
(removed)(returned)

New York, NY

???

social media

152

MediaMath

New York, NY

secret

trading experts

new

MediaNews Group Inc

-

-

NEW - 4-27-2011

new

Merkle

-

-

153

Meta Network

-

-

NEW - 2-07-2011

154

Mexad

Germany

??? - German language only

mediaoptimierer
NEW - 12-16-09

155

Mexad - US

-

-

NEW - 2010

156

Mixpo

Seattle, WA

Obnoxious Sound! Hit your mute button.
Automotive, Financial services, Franchisees, Insurance, Restaurants, Travel

Online video ads
NEW - 1-28-10

157

Mpire

Seattle, WA

???

NEW - Jan. 15, 2010

158

My Media Buyer

-

-

NEW - Aug. 4, 2010

159

MyThingsMedia UK

London, UK

Ceaseless motion flash

NEW - Jun. 29, 2010

N

7

160

Net Edge

-

-

NEW - 1-06-2011

161

NetSeer, Inc. (removed)(returned)

Santa Clara, CA

???

a new vision
BACK - 4-05-2011

162

netSociety

-

-

NEW - 3-01-2011

163

Next Performance

France

-

NEW - Apr. 15, 2010

164

Next Premium

Budapest, Hungary

Facials and makeup - BIZARRE!

NEW - Mar. 18, 2010

165

Next Step Media Online

-

-

NEW - Aug. 23, 2010

166

NextAction

Westminster, CO

Too numerous to list

acquire and retain
NEW - 12-15-09

O

11

167

Oanda Corporation

-

-

NEW - 2-09-2011

168

Ocean Park Interactive

-

-

NEW - 2-25-2011

169

Olive Media

-

-

NEW - 3-09-2011

170

Omnicom Media Group NL

Netherlands

-

NEW - May 4, 2010

171

Omnicom Trading Desk

???

???

NEW - Apr. 3, 2010

172

Online Media Solutions

-

-

NEW - 1-06-2011

173

Online Media Solutions - US

-

-

NEW - 1-06-2011

174

OpenX Technologies

Pasadena, CA

???

We mean business
NEW - 1-15-10

175

OpinMind
redirects to
Adaramedia.com

Sunnyvale, CA

???

audience targeting

176

Orbitz Worldwide

-

-

NEW - 1-21-2011

177

OwnerIQ, Inc.

Boston, MA (no contact page)

???

ownership targeting

P

10

178

Pennyweb, Inc. (Ybrant)
redirects to
AdDynamix

Los Angeles, CA

AAA, All State, Ameritrade, Ask Jeeves, AT&T, Autolite, Avenue A, Better Homes & Gardens, Disney, Ford, Ford of Southern California, Fox Television, Jeep, Gateway, Grammy.com, HSBC, ING, K&N Air Filters, Lincoln/Mercury, Macy's, Max Online, New Line Cinema, Office Max, Orbitz, Omaha Steaks, Prestone, SBC, Sony Motion Pictures, Staples, Toyota, United Online, Verizon, WebMD, Yellow Pages

No tag line
NEW - Jan. 6, 2010

179

People Media, Inc.

Chandler, AZ

Affiliates

Passion for discovery
NEW - 2-01-10

180

Performance Advertising

-

-

NEW - Aug. 18, 2010

181

Permuto, Inc.

Palo Alto, CA

Gigantic-mouthed women

NEW - Jul. 12, 2010

new

Philly.com

-

-

182

PickMeUp - US Dollar

-

-

NEW - 4-01-2011

183

Pinnacle Dream Media

San Diego, CA

???

No tag line
NEW - 1-22-10

184

PriceGrabber

Who knows? - no contact page

Web site down - Pricegrabber? Really?
Another shopping site

NEW - Oct. 7, 2010

185

Pulpo Media

Berkeley, CA

Hispanic advertising

NEW - Oct. 9, 2010

186

Pulse 360

New York, NY

???

contact targeted
NEW - 12-19-09

Q

2

187

Quantcast Corporation
(removed)(returned)

San Francisco, CA

This is NOT an ad network.

audience analysis

188

QuinStreet. Inc.

Foster City, CA (San Mateo)

???

vertical media

R

15

new

Radium One

-

-

189

Radius Marketing

San Francisco, CA

Email spammers
"We offer best-in-class email and list management solutions to help you reach customers . ."

Science of acquisition
NEW - 2-08-10

190

Razavi Global Media

-

-

NEW - 3-23-2011

191

Red Aril, Inc.

San Mateo, CA

???

Dynamic solutions
NEW - 2-11-10

192

Red McCombs Media

Austin, TX

"RMM Online Advertising"

NEW - Sept. 28, 2010

193

Redux Media, Inc. (renamed)
(LISTED TWICE)

Toronto, ON

What is going on here?
Is Google losing track?
Is this an unintended duplicate?

We connect . .
NEW - 2-04-10

194

Register.it Spa

-

-

NEW - 2010

195

Reply! Inc.

San Ramon, CA

???

clicks and leads

196

ReTargeter

San Francisco, CA

???

retargeting

197

Return Media BV

???

???

NEW - May 11, 1010

198

RichRelevance, Inc.

San Francisco, CA

Acacia, Bestbuyeyeglasses.com, Burton Snowboards, Craftsman, Direct2Drive, Kmart, Originalgood, Patagonia, Sears, Shoplet.com, Spring Hill, tobi, Vitamin Shoppe, Westlaw, wine.com

Personalize, recommend
NEW - 1-21-10

199

Rocket Fuel, Inc.

Redwood City, CA

ABC, Adobe, American Express, Cisco, Dell, Domino's Pizza, Estee Lauder, Franklin Templeton, Infiniti, ING, Kohl's, Microsoft Windows, Monterey Bay Aquarium, Nike, Nintendo, overstock.com, Panasonic, PG&E, Nintendo, Skype, The Venetian Palazzo, University of Phoenix, Virgin mobile, Zune

campaigns run better

200

Rubedo

-

-

NEW - 2010

201

Rydium Canada Inc.
(dba Suite 66)

-

-

NEW - 4-22-2011

-

1 - Company Name
2 - Location
3 - Customers, Clients, Advertisers
4 - Tag Line

Notes:

1. Under "Company Name", the company names are shown.

2. Location - Western US locations aligned left, Eastern US locations aligned right --- Out of US = Yellow Box

3. There are far too many ???
It would be extremely useful if each company would follow in the footsteps of brand.net and brightroll, and provide an online LIST of THEIR ADVERTISERS, so that a publisher might have some clue what type of ads that they might be getting. Otherwise, it is pretty much "a pig in a poke sack." And perhaps asking for a bit too much trust from the publisher.

4. A guess - from prominent tag lines found on the site

40

120 - 600

120

180

140



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Google AdSense
Certified Ad Networks
(CANs)
Information (S-Z)

#

1.
C
ertified Ad Network
Company Name

2.
Location
West
- East
3.
Advertisers
4.
Tagline /
Date Added

S

23

202

Sales Spider

Ontario, CA area code

Another shopping site

NEW - Oct. 7, 2010

203

Schnaeppchemjagd GmbH

Germany

-

NEW - Apr. 13, 2010

204

Scripps
Discovery

-

-

NEW - 3-23-2011

205

Semantic Sugar, Inc.

San Francisco, CA

website meltdown

bad site

206

ShareThis, Inc.

Mountain View, CA

This is NOT an ad network.
This is a social bookmarking site.

Sharing made simple
NEW - 1-26-10

207

Simplifi Holdings Inc.

Fort Worth, TX

No website content yet

NEW - Jul. 30, 2010

208

SinnerSchrader Gmbh

Germany

This webpage will make you go blind!

NEW - May 10, 1010

209

Skoft TechnologiesPrivate Ltd

-

-

NEW - 1-24-2011

210

Sociomantic

-

-

NEW - 3-08-2011

211

Sojem

-

-

NEW - 1-10-2011

212

SoMR Networks

Mountain View, CA

Ceaseless screen motion - I hate it
Can't read - incessant distraction

NEW - Jun. 29, 2010

213

Sooth Software
(AdBuyer.com)

"Sooth Software" has NO website.
AdBuyer gives NO location.

???

NEW - Jan. 13, 2010

214
215
216
217
218

SpecificMedia (became Viant)
Specific Media SAS
Specific Media GmbH
Specific Media Sweden
Specific Media UK Limited

Irvine, CA

Bausch & Lomb, Dish Network, Xerox

specific audiences

219

Spongecell

New York City, NY

Bloomingdale's, Channel 4, Fuse TV, Long John Silver's, Microsoft, Montana Lottery, Sunkist, Tribeca Film, VH1

NEW - Jan. 9, 2010

220

Sponsored Ads, Inc.

-

-

NEW - 2-14-2011

221

Steel House Media

-

-

NEW - 2-07-2011

222

Steel House Media (2nd account)

-

-

NEW - 2-07-2011

223

Struq Limited

London, UK

???

NEW - Mar. 17, 2010

224

Struq Limited - USD

-

-

NEW - 2010

T

14

225

Techconnect B.V.

-

-

NEW - Aug. 9, 2010

226

TechConnect - US

-

-

NEW - 1-13-2011

227

Technorati

-

-

NEW - 3-30-2011

228

TellApart
(removed)(returned)(removed)

San Mateo, CA

Website is WEAK

predictive analytics

229

The Exchange Lab

London, UK

???

cross-platform trading
NEW - 12-15-09

230

The Trade Desk

-

-

NEW - 2010

231

The Travel Desk, Inc.

Santa Rosa, CA

Travel offers

NEW - Oct. 15, 2010

232

Traffic Marketplace

Los Angeles, CA

???

audience profiles

233

Traffiq, Inc.

-

-

NEW - 3-17-2011

234

TravelClick

Schaumburg, IL

Travel

NEW - Sept. 1, 2010

235

Tribal Fusion
redirects to
exponential.com

Emeryville, CA

???

NEW - Jul. 22, 2010

236

Triggit

San Francisco, CA

???

real time

237

TubeMogul

Emeryville, CA

Many top companies

Video stats
NEW - Mar. 18, 2010

238

Turn

Redwood City, CA
(no contact page)

???

smart platform

U

4

239

Underdog Media

Santa Barbara, CA

-

NEW - Jun. 15, 2010

240

Undertone

New York City, NY

-

NEW - Nov. 19, 2010

241

UpValue GmbH

Schwetzingen, Germany

-

NEW - Jun. 18, 2010

new

UpValue - secondseat

V

10

242

ValueClick Germany

-

-

NEW - 2-01-2011

243

ValueClick, Inc.
(Conversant)

Westlake Village, CA

???

scalable solutions

244

ValueClick International
(Conversant)

Westlake Village, CA

???

NEW - Mar. 8, 2010

245

ValueClick - France

-

-

NEW - 3-28-2011

246

ValueClick - Spain

-

-

NEW - 3-28-2011

247

ValueClick: Mediaplex

San Francisco, CA

???

Intelligent Technology
NEW - 2-04-10

248

VCCP Digital Ltd

London, UK

Ceaseless screen motion - I hate it
Can't read - incessant distraction

NEW - Jul. 22, 2010

249

Veremedia

New York City, NY

Christian ads

NEW - Feb. 25, 1010

250

Veruta
(magnetic.com)

San Jose, CA

-

NEW - May 24, 1010

251

VivaKi

Paris, France

???

none

W

3

252

web2media

-

-

NEW - 2-09-2011

253

WinBuyer

Tel Aviv, Israel

Another price comparison page

NEW - May 10, 1010

254

WPromote

El Segundo, CA

-

NEW - May 22, 2010

X

3

255

[X+1]

New York City, NY

???

every interaction

256

xBid

-

-

NEW - 3-18-2011

257

Xtend Global Media LTD

Tel Aviv, IS

4XP, 888.com, Bigpoint, Blinko, Celldorado, DominosStars.com, imeem, incredimail, King.com, metacafe, Miniclip, PartyPoker, skill2thrill, sweetim, wixawin, zylom

We understand
NEW - 2-04-10

Y

3

258

Yahoo: Dapper, Inc.

New York (won't give address)

???

dynamic ads

259

Yieldivision

Chicago, IL

There is no "Yieldvision" website.

NEW - Nov. 5, 2010

260

Yieldivision - USD

-

-

NEW - 2010

Z

1

261

Zillow

-

-

NEW - May 22, 1010

1 - Company Name
2 - Location
3 - Customers, Clients, Advertisers
4 - Tag Line

Notes:

1. Under "Company Name", the company names are shown.

-

2. Location - Western US locations aligned left, Eastern US locations aligned right --- Out of US = Yellow Box

3. There are far too many ???
It would be extremely useful if each company would follow in the footsteps of brand.net and brightroll, and provide an online LIST of THEIR ADVERTISERS, so that a publisher might have some clue what type of ads that they might be getting. Otherwise, it is pretty much "a pig in a poke sack." And perhaps asking for a bit too much trust from the publisher.

4. A guess - from prominent tag lines found on the site

40

120 - 600

120

180

140

top of page

Notes
TYPE of ADS SERVED
From Google AdSense Advisor - "One quick clarification: this launch only impacts image-ad-enabled ad units. To reap the benefits, you do need to have image ads enabled for your inventory."
In addition, as far as I can determine, these are ALL CPM and CPA ads.

If you hate any screen movement (like I do), it is necessary to block ALL Image Ads, since you cannot specify "Static Image Ads Only". It is either all or nothing. That
decides it for me.

WEIRD DATA
-

What do you think? Who are these people?
Most of these companies seem like startups, which means they haven't proven themselves yet.
Some of them seem to be filled with marketing hyperbole - lots and lots of marketing words, but little else.

There have been several other "CANs", that have been retired, and then reactivated -
Acxiom (activated, dropped, reactivated)
DataXu
(activated, dropped, reactivated)
Invite Media
(activated, dropped, reactivated)
Specific Media
(activated, dropped, reactivated)
I wonder if they failed the "Conditions" test, or failed to be suitable in some other way.

.

-


MY THEORY (not original) -
Since many of the ads served by these 3rd parties, are ads which used to be served directly by AdWords, there is no way the publisher is going to make more money in this new scheme, since the 3rd parties will be taking their cut, and pocketing a sizable chunk of the bid money. If an advertiser is in good standing with AdWords, wouldn't they go directly to AdWords? Adding a middleman would only increase their costs, and reduce their control.

In addition, it has been suggested that advertisers previously rejected by AdWords, can now use the 3rd party ads to "sneak back into the game", perhaps at the publisher's expense. Especially if they were banned for bad landing pages. The greatest fear of publishers, is that the ads served will simply not measure up to the quality of AdWords ads.


CONCLUSION -

EARLY Adapters - Go for it! Give us some feedback.
LATE Adapters - I have blocked them all, until I read some positive reports. Not all launches have succeeded. Once again, the early adapter is a guinea pig. I am reluctant to commit to speculative, possibly costly experiments.


DISCUSSION -

WMW - Google Certified Ad Networks - How Many Are There?


WMW -
Blocking Certified Ad Networks to Improve

Google -
Supported Third Party Vendors on the Google Content Network - Although this list from Google lists 90 3rd party vendors, only 1 of the "Google Certified Ad Networks" is on this list - Teracent. I don't understand this.
---> Google AdWords offers a list of 90 "Third Party Vendors", but
---> Google AdSense does NOT offer a list of "Certified Ad Networks" (perhaps because it is growing so fast).

Source 1 - http://www.cpmadvisors.com/2009/10/13/cpmatic-now-approved-to-serve-into-google-content-network/




top of page

2010 Chronological Changes to
Google Certified Ad Networks

Month

Ad Network
Additions and Deletions

CAN
Count
Date

Company Added

Added

January 2010
(plus 13)

6

PennyWeb, Inc. (Ybrant)

plus 13

80

9

Spongecell

12

AccountNow, Inc.

13

AOL, Inc.
Sooth Software (AdBuyer.com)

15

Media Innovation Group (double-listed)
Mpire
OpenX Technologies

21

RichRelevance, Inc.

22

Pinnacle Dream Media

25

DQ&A
HTTPool
Ad Marketplace (removed)

26

ShareThis, Inc.

28

Mixpo

February 2010
(plus 10)

1

People Media, INC.

plus 10

90

4

Dotomi
Mediaplex
ReDux Media, Inc. (double-listed)
Xtend Global Media LTD

8

Radius Marketing

11

Echosearch
Red Aril, Inc.

16

AdReady

25

Veremedia

March 2010
(plus 8)

8

ValueClick International LTD

plus 8

98

10

Bizo

17

Struq Limited

18

Forbes.com
Interactive Media Sales
Next Premium
Tube Mogul

26

iPonWeb

April 2010
(plus 8)

3

AdConion UK
Didit
Lotame Solutions, Inc.
Omnicon Trading Desk

plus 6

104

13

Schnaeppchemjagd GmbH

15

Next Performance

27

AdConion S.L.

30

Burst Media
Aggregate Knowledge (removed)
Kindsight (removed)

May 2010
(plus 11)

4

Omnicon Media Grou NL

plus 11

115

7

AdJug UK

11

Return Media BV

10

WinBuyer LTD
SinnerSchrader Gmbh

20

ID Media

21

IDG Tech

22

AdKnife
Bid Alpha
Zillow

24

Veruta

June 2010
(plus 9)

15

Google Displat Net: Premium
Specific Media UK Limited
Specific Media France SAS
Specific Media Germany GmbH
Underdog Media

plus 9

124

18

UpValue GmbH

28

Google Bidder testing

29

MyThingsMedia UK
SoMR Networks

July 2010
(plus 10)

2

Adnetik Spain UK EUR

plus 10

134

8

Alcance Media Group

12

Permuto, Inc.

19

DKK Agency

22

Exponential
Internet Brands
Linked In
Tribal Fusion UK
VCCP Digital Ltd

30

Simplifi Holdings Inc.

August 2010
(plus 8)

4

My Media Buyer

plus 8

142

9

Imagini Europe Ltd.
Techconnect B.V.

18

Ad Perium NL
Adlantic
Performance Advertising

20

Leadclick

23

Next Step Media Online

September 2010
(plus 4)

1

Jumpstart Digital Marketing
TravelClick

plus 4

146

18

eViral

28

BrandScreen
Havas changed to Adnetik US
Red McCombs Media
Datran Media (removed)
Intergi (removed)

October 2010
(plus 13)

7

Crimson Tangerine
PriceGrabber
Sales Spider

plus 13

159

9

AOL Advertising
Pulpo Media

15

Adku (Novastark)
The Trade Desk, Inc.

19

Blue Kai Inc.
Legolas Media Inc.

22

Jivox.com

27

Avazu Inc.
Dynamic Video

28

3wregie

November 2010
(plus 9)

2

Adnetik UK GBP

plus 9

168

5

Yieldvision

8

Crowdgather

9

engage:BDR

11

Criteo SE

12

Google Bidder Testing (removed)
Google Display Net: Reserve (removed)

18

Bell Canada
eType

19

Undertone

22

Adnetik ES EUR

30

Advertising.com Japan KK

Google Display Net: Reserve (returned)

December 2010
(plus 18)

1

AppNexus (removed)

184

2

Cossette Communications (removed)

plus 16

7

Brideclick

8

eBay

9

Batanga

BTTB, Inc.

10

Buzzlogic

14

Advantage Media

Register.it Spa

15

InflectionPointMedia.com, LLC

Invite Media - Self Managed

22

Infectious Media - US

Media iQ Digital

Mexad - US

Rubedo

23

DSNR - US

Media Innovation Group (MiG)
Media Innovation Group was already added on
Jan. 15, 2010, WITHOUT the "MiG"

Media iQ Digital - US

Struq Limited - USD

Yieldivision - USD

24

Netseer (removed)

Five former CAN Names have been changed. The New Name consists of the Old Name, plus a new added prefix.

New Prefix:
Old Network Name --->

Here are the 5 changes -
AOL: Advertising.com Japan KK
Google:
Invite Media
Google:
Teracent Corporation
ValueClick: Mediaplex
Yahoo: Dapper Inc.

plus 1

183

28

Accordant Media, LLC
Domdex, Inc. (redirects to magnetic.is)

Double Positive

plus 3

186

All dates are approximate - I do not check every day.
All URLs are guesses, since they are not stated.

60

40

300 - 500

50

50




top of page

2011 Chronological Changes to
Google Certified Ad Networks

Month

Ad Network Additions
Additions and Deletions

CAN
Count
Date

Company Added

Added

January 2011
(plus 20)

5

Freedom

 

plus 20

206

6

DQ&A - US

IMT

Net Edge

Online Media Solutions

Online Media Solutions - US

7

Media Connection Corporation (no website)

10

Sojem (no website)

12

Digitize New Media (no website)

13

Adlantic - US

TechConnect - US

21

I-Behavior

Orbitz Worldwide

24

Catcha Digital Asia Pte Ltd

FunBox

Skoft Technologies Private Ltd (site is down)

26

eyeReturn

27

Akamai Technologies

28

Google Bid Manager (no web page)

31

IAC Holdings

February 2011
(plus 24)

1

ValueClick - Germany

plus 24

230

2

Camelot Marketing & Media

5

Media Force, LTD

Redux Media (double-listed)

7

Adzcentral

Booking.com
Google Bid Manager (no web page)
Google Bidder Testing has returned,
but has been renamed Google Bid Manager
GroupM Competence Center GmbH

Meta Network

Steel House Media

Steel House Media (2nd account)

9

Oanda Corporation

web2media (blank page)

14

Healthlines (no web page)
Sponsored Ads, Inc.

15

EJAM

Exact Drive, Inc.

16

Babylon Limited (no website)

18

Digitize/Medialink - US Account (no website)
EZTarget Media

22

Demand Media (eHow)!!

23

CONTEXTin

25

Ocean Park Interactive

28

Clickstream - Disappeared 5-17-11

March 2011
(plus 20)

1

netSociety

Hyde Park Interactive

plus 21 minus 1

250

8

Matiro - US

Kitara Media, LLC

Sociomantic

9

Olive Media

14

ARAnet

Chango

17

Traffiq, Inc.

18

xBid (RIPOFF SITE, recently gone underground - Google it - why did Google add this obvious scam site? - BIZARRE!)

19

AJ Advisers

20

Halogen Media Network

22

Imagini - US (no website)
Komli Media Inc.

23

Razavi Global Media

Scripps

28

ValueClick - France
ValueClick - Spain (no website)

30

NetSeer, Inc. (returned)

Technorati

31

HTTPool AN US

April 2011
(plus13)

1

PickMeUp - US Dollar (no website)

plus 14 minus 1

263

5

Anonymous Media, LLC
AppNexus (returned)
AppNexus (removed again, same day)
(now you see it, now you don't)

6

EMITCH LIMITED

Harren Media (double-listed)

iProspect PTY LTD

14

Google Vendor Certification Network (no URL)

17

Downstream Marketing Commun. Co. Pty. Ltd.

Longtail Commun. Co. Pty. Ltd.

19

AppNexus (returned)
Specific Media Sweden

22

Rydium Canada Inc. (dba Suite 66)

26

Advertising.com UK (AOL)

27

MediaNews Group Inc

May 2011
(plus 13)

2

adnologies GmbH

AdSOVO

Adtelligence

Adyard

plus 8

271

3

Google: Watch This Space

Merkle
Upvalue - Second seat

4

Radium One

5

AdSOVO (removed)

270

11

Ad Summos, Inc.
Philly.com
TruEffect

plus 9

279

12

Keyade

13

AdSOVO (returned)
Kayak

17

Choicestream - Clickstream disappeared -??
Harren Media (duplicate, listed April 6)
Here Media

All dates are approximate - I do not check every day.
All URLs are guesses, since they are not stated.
In spite of appearances, I am not obsessed with this (Yeah, right.)

60

40

300 - 500

50

50




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AdSense Ad Options Diagram
Targeting and Blocking
(Click for larger image)
AdSense Ad Options Diagram

Best
Guess

This is my best guess about how the AdSense targeting/ blocking system works.
I still have several questions (numbered circles above), such as -

No

1. Do "Site Targeting" and "Ad Placement" apply to CPC and CPM? CPM only.

Yes

2. Does "Category Targeting" apply to BOTH CPC and CPM?

Yes

3. Are there any CPC image ads?

No

4. Are all CPM Ads "Graphic Ads", "Image Ads", and "Flash Ads"? Text ads also.

Yes

5. Does the "Competitive Filter" block both CPC and CPM ads?

No

6. Will the CAN ads be individually identifiable, thus enabling them to be blocked?

No

7. I detest screen movement. Is it possible to serve ONLY STATIC graphic ads?

Yes

8. Are "Certified Ad Networks" serving BOTH CPM and CPA ads?

Yes

9. Does "Category Blocking" apply to BOTH CPC and CPM ads?

Yes

10. Does the "Override Test Control" frequently NOT provide the best-paying ads?
    Google's goal - To serve ALL their inventory
    Publisher's goal - To maximize revenue
    These two goals are frequently not compatible, since Google never stops testing.
    Many publishers report good luck using the Competitive Filter,
        and blocking all CPM ads. Google lets the publisher decide which ads to block.

No

11. Do AdWords "Category Targeting" and AdSense "Category Filtering" use the same categories?
    There are 11 AdSense Filtering Categories which are SUBJECT categories,
    but the AdWords Category Targeting categories are DEMOGRAPHIC categories.
    - Age, gender, income, educational level.

Please email me with any corrections. Show me your source, and I will make the changes.
It is not easy to figure it all out - the complexity level is growing.

Try this AdWords-AdSense Diagram - for the bigger picture.



top of page

Vaughn's Other
Google ADSENSE Related Pages

* Ad Interest Categories

*
AdSense Heat Map

*
AdSense Penalties

*
AdSense Publisher Tiers

*
AdSense Stop Words

*
AdSense Tips

*
AdSense Top-Paying Words

*
AdSense vs. YPN

*
AdWords/ Adsense Diagram

*
Google Certified Networks
.

-





Disclaimer
This is NOT A Google, Inc. Site
This page consists of a compilation of public information, commonly available on the Internet, at multiple sites, as well as public webmaster forums, and simple manual tests.
I am not privy to any inside information.
This information is continually changing, and may not be relevant when you read it.

Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.
The opinions stated above are merely the personal observations and opinions of the author.

-

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summary was last updated on 2018-12-08.