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Internet Summaries
Google AdSense

AdSense Report Type
by Vaughn Aubuchon

AdSense continues to become more complex. This page describes the Google AdSense "Report Types". This data is offered to help each webmaster compare his/her earnings and parameter ratios with mine, on a relative basis.

What should YOUR numbers be?
Can you improve your earnings from what you are receiving now, by making a few changes?

AdSense Philosophy    Biggest Issues

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Google Adsense "Report Types" Chart

On your GSC Google Search Console, under "Report Type",

you will find 4 Categories.

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1. Popular
3. Inventory

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2. Traffic
4. Impressions

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Report
Type

Parameters
Impres-sionsA
Earn.A

Note

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2. TRAFFIC

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Countries

USA
Canada

GB
Australia

xx
xx

xx
xx

xx
xx

xx
xx

Traffic 21

Content Plat.

Web

35 K

$ 160

Traffic 22

Platforms

High-end Mob.
Desktop

Tablet

27 K
14 K

  4 K

$ 63
$ 79

$ 17

Traffic 23

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3. AD INVENTORY

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AD Sizes

300 x 250
250 x 250

600
200

$ 112
$   47

Invent. 33

Ad Placement

Ad unit

35,000

$ 160

Invent. 34

Cust. Chan.

450 channels

Invent. 35

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4. AD IMPRESSIONS

-

Ad

Type

-

Formats

In-page

35,000

$ 160

Impress.41

Requested

Text & display
Text

34,900
    100

$ 156
$     3

Impress.42

Served

Text
Display/
HTML5
Display/Image

Display/Anim.
Display/Expand.
Display/Flash

13 K
12 K
  7 K

  2 K
     200
       10

$ 86
$ 34
$ 28

$ 10
$   1
$   0

Impress.43

AD Networks

Google AdWords
3K others

35 K
0

$ 160
0

Impress.44

Ad Behavior

Standard
Large Expand.

35,000
    200

$ 158
$     1

Impress.45

Targeting types

Contextual
Personalized

(unknown)
None

24 K
11 K

     200
        1

$ 120
$   39
$     0
$     0

Impress.46

Bid TypesB

CPC bids
Act. View CPM
CPE Bids
CPM Bids

32 K
  2 K
    400
      10

$ 153
$     3
$     2
$     0

Impress.47

Creative SizesC

Dynamic
300x250

250x250
336x280
200x200
250x360

13 K
16 K

  5 K
  1 K
     100
         1

$ 87
$ 56

$ 12
$   3
$   0
$   0

Impress.48

Notes

A. Time period = Unspecified, to comply with rules
B. Would love to opt-out of ALL CPM
      I once DID, but it got overridden.
C. WHAT size does "Dynamic" represent?
.

This Adsense data is taken from the AdSense stats "Report Types" page. I made this Google Adsense Report Type chart to save myself some time - I thought I would save you some time, too!

I believe that this page may be helpful for Adsense webmasters, to compare the ratios of the various parameters. This could help webmasters to focus on those areas which may be wildly divergent from the sample data presented.
.

20

80

120 - 450

80

60

90



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AdSense Philosophy -
Methods of Implementation

ADSENSE OPTION
NO
YES
Note

1. AMP

No

PITA
Requires CSS
Huge effort.
Serving issues.

2. Ad Balance

YES

Set at 70%.
Not consistent.
No transparency.

3. Ad Manager (was DFP)
   (Doubleclick for Publishers)

No

MUST
- be approved.
- have big site.
- have Act. Mgr.

4. AdX (Ad Exchange)

No

PITA to
implement.

5. Ad Options

- Text and Image

YES

All my ads

6. Analytics

No

Too slow.
Removed.

7. Auto-Ads

    
Auto-Ads for AMP

No

No

Too many !
Ezoic squared?

8. Channels - 500 limit

YES

Too few

9. Header Bidding (DFP)
    Need TONS of traffic.

No

Huh?

10. Link Units

No

Phony wrapper with bad ads.
No targetting.

11. Native Ads

- Matched Content
- Infeed Ads
- In-article Ads

No
No
No

PITA
N.A.
PITA

12. Responsive Ads (Sync)

YES

Container width not respected.
Messing with DIVs.

13. Synchronous Ads

YES

PITA
Painful work flow.

14. Third-party Ads

No

Lo-ballers
don't cut it.
Over 3,000.

15. User First Program

No

AdSense only.
NO Reports of any advantages.

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Biggest AdSense Isues

1. Targetting, Lack thereof

Targeting now sucks.
No vendors, or tiered serving
based upon publisher score.

2. Crap Ads
    Inability to block

Forced crap ads.
Never in Review Center.
R.C.. is a bad joke.
Pubs have no power.
CAN'T OPT OUT OF CPM ADS.
FREE REAL ESTATE FOR ALL.

3. Daily Traffic manipulation

Switched off many times during the day, noticed and commented on by many.
AKA - "Zombie Traffic"

4. Real-time clawbacks

Ten-minute clawbacks mean
low monthly clawbacks.
Out of sight, out of mind.
Rapid clawback to conceal clawbacks.

220 - 450

40

40

140



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Vaughn's Other
Google ADSENSE Related Pages

* Ad Interest Categories

*
AdSense Heat Map

*
AdSense Penalties

*
AdSense Publisher Tiers

*
AdSense Stop Words

*
AdSense Tips

*
AdSense Top-Paying Words

*
AdSense vs. YPN

*
AdWords/ Adsense Diagram

*
Google Certified Networks
.

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Disclaimer
This is NOT A Google, Inc. webpage.

This page consists of a compilation of public information, commonly available on the internet, at multiple sites, as well as public webmaster forums, and simple manual tests.

This information is continually changing, and may not be relevant when you read it.
Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.

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www.vaughns-1-pagers.com
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This Vaughns Google AdSense Report Type
Chart was last updated on 2018-07-31.