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Google Auto-Ads Summary

Trying to Figure Them Out
by Vaughn Aubuchon

Thiere is no correspondence between -
1. Auto-ad Choices, and

2. Auto-ad Reporting.

Also, there is also NO WAY to determine on which pages auto-insertion occurs, which leaves a huge hole in your data. You don't get to know WHERE the revenue comes from.

With Custom Channels, you can easily SEE which pages generated your revenue. However, with Auto-ads, you GET NO CLUE. I find this totally unacceptable, to be forced to work in the dark.

This drives me crazy.
How about some common sense?
.

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     Google Auto Ads - HUH?
      

Auto-Ad
Choices
Auto-Ads
Reporting
Categories
Measured Data
Comment
ORDER
(under "Ads",
"Auto-ads"
"Global Settings"
6 Choices
ORDER
(under "Reports",
"Ad formats"
5 Categories
Fill Rate
RPM

1. In-page

1
2

1- Display

Text & Display

3- In-article

In-article

2- In-feed

In-feed

4- Matched

Matched content

4

Mobile only

Overlay

5- Anchor

2. Anchor ads

3
3

6- Vignette

3. Vignette

4
1

Mobile only

(Matched - ?)

4. Other ads

2

5. In-article

5
5

Must click on "Matched Content" tab

Notes:
1. NONE of these options tells you on
   WHICH PAGES the ads are occurring!

2. ONLY the Anchor and Vignette reporting make sense.

3. What are Display ads?
   - In-article ?
   - In-page ?
   - Other ? Such as "Matched Content" ?
4. What is the difference between In-article and In-page?
5. Fill rate - 1= highest, 4= lowest
6. RPM ---- 1= best, 4= Worst
.

CONCLUSIONS -

1. DUMP the "Other" ads, which perform the worst.
    Except you don't get to know WHICH ONES THEY
    ARE, because they are undefined!

2. DUMP the "Anchor Ads" - they are sub-$ RPM.




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DISCLAIMER :
All data is believed to be correct.
Reported errors will be addressed forthwith.

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Tags: google auto-ads


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This Vaughns Google Auto-Ads Summary
was last updated on 2019-08-27.