Contextual PPC

Google Summaries

Here is a list of the Yahoo YPN Subject Categories, and the Yahoo Publisher Network subject targeting subcategories.

Apparel and Jewelry (7)

Clothing

Fashion Accessories

Glasses and Contacts

Jewelry

Shoes

Special Apparel

Tattoos and Piercing

Automotive (12)

Aircraft

Automotive Resources

Automotive Services

Boats

Commercial Vehicles

Military Vehicles

Motorcycles

Parts and Accessories

Passenger Vehicles

Powersport Vehicles

RVs

Trailers

B2B (3)

Commercial-Industrial Processing

Commercial-Industrial Products

Commercial-Industrial Services

Books - Movies - Music - Tickets (5)

Books

Celebrities

Movies

Music

Tickets

Computing (5)

Computer Hardware

Computer Security

Computer Service and Repair

Computer Software

Internet

Education and Career (2)

Careers

Education

Electronics and Appliances (7)

Business Telecom Equipment

Cameras and Optical Equipment

Consumer Electronics

Home Appliances

Office Electronics

Professional Entertainment Electronics

Scientific Electronics

Entertain. and Social Event Services (11)

Art Galleries

Astrology

Dating Web Sites

Event Venues

Events

Museums

Online Recreation

Parks and Recreation Centers

Radio

Social Event Services

Television

Financial Services (8)

Accounting and Taxes

Banking

Collection Services

Credit, Loans and Debt

Financial Aid and Grants

Financial Planning

Insurance

Investment

Flowers and Candy (4)

Candy

Flowers

Gifts

Stationary

Health and Beauty (11)

Alternative Medicine

Anatomy

Beauty Products

Beauty Services

Diet and Exercise

Eyecare

Massage

Medical Conditions

Medical Services

Medical Supplies

Spas

Home and Garden (3)

Furniture

Home

Yard and Garden

Mass Merchants (3)

Food

Office Supplies

Pets and Pet Supplies

Professional Services (17)

Advertising and Marketing Services

Appraisal Services

Architecture Services

Business Services

Child Care Services

Construction Services

Engineering Services

Financial Counseling Services

Fund Raising Services

Funeral and Cemetery Services

Legal Services

People Finders

Photographers and Video Services

Private Investigation Services

Tailor and Alteration Services

Web Designing Services

Writing Services

Real Estate (17)

Apartments - Lofts - Flats

Commercial Real Estate

Condominiums

Home Construction

Houses

Investment Properties

Land and Acreage

Manufactured Homes

Moving and Relocation Services

Property Management Services

RE Companies - Agents - Brokers

Real Estate Business Space

Real Estate By Owner

Real Estate Foreclosures

Real Estate Inspection Services

Rental Housing

Time Share Properties

Reference (4)

Academic Reference

Maps

Medical Reference

News

Sporting Goods (2)

Sports Apparel

Sports Equipment

Telecommunications and ISPs (2)

Internet

Telecommunications

Toys and Hobbies (2)

Hobbies

Toys

Travel (7)

Accommodations

Cruises

Flights

Ground Transportation

Travel Destinations

Travel Services

Vacations

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I listed all the YPN targeting subcategories above, because it is not always obvious in which Main Category any given subject belongs. For instance, "Aircraft" is listed under "Automotive", "Glasses" is listed under "Jewelry", "News" is listed under "Reference", etc., etc.

Also, some categories seem missing, such as "Religion". I am getting religion ads where appropriate, using the default contextual, semantic targeting.

Disclaimer
This page consists of a compilation of public information, commonly available on the Internet, at multiple sites, as well as public webmaster forums, and simple manual tests.
The opinions stated above are merely the personal opinions of the author.
I am not privy to any inside information.
This information is continually changing, and may not be correct when you read it.
Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.

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