Search Engine Optimization

Internet Summaries

There has been much discussion about what constitutes "Good SEO" and "Bad SEO". This page attempts to define those SEO practices that are desirable, and those practices which should be avoided.

Good SEO practices should always be used for best SERP placement.
Bad SEO practices should be AVOIDED, or you may or will be banned.

Meta Tags

Descriptive - not too long - same as content

Cloaking, deception

Penalized

Paragraphs

Logical Use

Content theft, scraping

Penalized

Limit page size

100K

Doorway Pages

Penalized

Spelling Check

Proper spelling

Hidden Text

Penalized

Validate code

HTML compliant?

Keyword Stuffing

Penalized

Fast loading graphics

No huge files

Sneaky Redirects

Penalized

Verify Links

Repair bad links
No bad neighborhood

Link to bad neighborhood

Penalized

Structure- Organization

Logical, good menu

Buying Links

Penalized

Avoid duplicate content

Advised

Reciprocal Links

De-valued

Site Map

Concise, complete

Rapid link accumulation

Penalized

Acquire good links

One-way, slowly

Embrace:
Just plain good design practice -

Google says YES to all the above.

Avoid:
Anything artificial or misleading -

Google says NO to all the above.

Adsense Landing Page Quality Score Factors

Original content
Minimum content - 300 words minimum?
Relevance - Related to ad subject
Privacy Policy

and possibly
Page Rank-?
No affiliates-?
Spelling, grammar-?

  Internet - Google Related Summaries

  AdWords-AdSense Block Diagram

Google Data Centers List

Top-Paying Adwords

  Google AdSense Penalties

Google SEO Ranking Factors

  Google AdSense Stop Words

Google Webmaster Forums Review

  Internet - General Summaries

  Adobe Reader Fix Sheet

Internet Diagram

Spam Filter Words

  Domain Name Registration

Modem Speeds Summary

Spam Email Report

  E-Bay Tasteless Ads

Search Engine Comparison Page

Web Site Design

top of page