Internet Ad Networks - PPC, CPM and PPA Summary Chart

Internet Advertising

Internet Ad Networks
PPC, CPM & PPA Ad Alternatives - Summary Chart

The following tables compare 47 of the top internet ad networks by popularity - page rank, search results, and Alexa rank. Minimum bids and minimum monthly spends are shown for PPC advertisers. Minimum monthly impressions and payout percentages are shown for publisher affiliates, where known. This is a list of Google Adsense Alternatives, and comparison sheet.

1. PPC Search Engines for CPC Advertisers (11)

2. PPC Ad Programs for Web Publishers (17)

3. CPM Ad Programs - Banners and Pop-ups (10)

4. PPA Performance Affiliates (CPA, PPL, PPS) (7)

5. Flat Rate per Week or Month (2)

6. PPC vs. CPM - Earnings Comparison For Publishers
7. Ad Type Abbreviations - CPA, CPC, CPM, PPA, PPC, PPM

CPM - PPC - PPA - Pros vs. Cons Comparison

1. PPC Search Engines - CPC/ PPC Advertisers - Top Ad Networks (11)
	Popularity Measurement				Minimums
TOP TIER	Google PR	Google Search	Yahoo Search	Alexa Rank	Min. Bid	Min. Monthly Spend	"x sucks" G Search	Note
1. Google Adwords	8	1.7 M	4.8 M	3	5¢	none	170	Mountain View, CA
2. Yahoo Search Marketing	8	924 K	5.5 M	27	10¢	none	137	Sunnyvale, CA
3. Microsoft adCenter	7	1.32 M	1.92 M	13	?	?	180	Redmond, WA
Others, alphabetically
MIVA.com (us geosensed) (was FindWhat, Espotting)	7	202 K	30 K	4,063	5¢	none	87	Ft. Myers, FL Alexa downtrend
Mirago	7	1.1 M	5.1 M	10,523	?	-	0	Hampshire, UK
Kanoodle	6	411 K	521 K	1,552	5¢	none	12	New York, NY
SearchFeed	5	227 K	428 K	2,007	1¢	none	11	Bridgewater, NJ
7Search	3	241 K	611 K	3,030	1¢	none	12	Chicago, IL
GoClick	0	950 K	929 K	4,585	1¢	none	1	Las Vegas, NV
Search123 (ValueClick)	6	120 K	145 K	8,015	5¢	none	2	Los Angeles, CA
Enhance Interactive (was Ah-Ha)	5	32 K	47 K	6,562	3¢	none	1	Provo, UT
top of page
2. PPC Contextual Ads - CPC/ PPC Ad Programs for Publishers (17)
	Popularity Measurement				Minimums
TOP TIER	Google PR	Google Search	Yahoo Search	Alexa Rank	Month Min. Impres- sions	Payout %	"x sucks" G Search	Note
1. Google Adsense - FAQs	10	2.30 M	6.02 M	3	none	40-70%	798	GAS FAR above the rest
TIER 2, alphabetically
AdBrite - TOS	8	688 K	855 K	273	-	75%	165	San Francisco, CA was MarketBanker Neg.-60 day payout
Bidvertiser - FAQs	7	13 K	6 K	3,229	-	-	109	Israel Alexa downtrend
Clicksor - FAQs	7	63 K	118 K	1,442	won't say	up to 60%	143	Toronto, ON
Kontera - FAQs	6	-	-	4,148	-	50%	21	San Francisco- Israel
Microsoft something	9	-	-	13	-	-	-	Nobody home -Yet
Yahoo Publisher Network - FAQs	9	1.36 M	1.1 M	1	US only	40-70%	83	YPN Targeting, CTR issues
Others, alphabetically
~~AdHearus - FAQs~~	-	-	-	na	-	-	0	Gone
AffiliateSensor (ClickBank)	5	6 K	3 K	176,291	-	-	0	Location? Alexa downtrend
~~AllFeeds - FAQs~~	-	-	-	na	-	-	0	Gone
~~BannerBoxes - FAQs~~	4	18 K	15 K	113,991	-	-	0	Gone
~~BidClix - FAQs~~	7	16 K	70 K	29,408	-	-	1	Gone
Chitika - FAQs	6	26 K	12 K	13,348	-	60%	386	Marlborough, MA Alexa downtrend
Click-Share	3	na	na	183,170	-	-	0	Toronto, ON Alexa downtrend
Kanoodle BriteAds - FAQs	3	113	28	16,009	-	50%	0	Getzville, NY Alexa downtrend
Quigo "AdSonar" - FAQs	7	17 K	17 K	21,111	-	-	0	New York, NY
Revenue Pilot - FAQs	0	31 K	41 K	49,406	-	60%	8	Brooklyn, NY Alexa downtrend
SearchFeed - FAQs	5	262 K	428 K	5,181	-	35%	11	Bridgewater, NJ Alexa downtrend
TargetPoint - FAQs	5	9 K	16 K	28,947	-	50%	7	Herzeliya Pituach, Israel
Veoda - FAQs	0	4 K	8 K	11,692	-	60-90%	0	Chesterfield, VA
				Green= 6 month Uptrend, Red= 6 month Downtrend top of page

3. CPM Model - Banners, pop-ups, pop-unders, slide-ins (PPI) (10) Massive Traffic Required
	Popularity Measurement				Minimums
TOP TIER	Google PR	Google Search	Yahoo Search	Alexa Rank	Min. Impres- sions	Payout %	"x sucks" G Search	Note
FastClick (Valueclick) FAQs	7	546 K	323 K	7,477,656-?	3K	up to 65%	7	Los Angeles, CA (spyware)
Tribal Fusion - FAQs	7	54 K	42 K	7,477,664-?	60K	55%	8	Emeryville, CA (spyware)
Others, alphabetically
Adtegrity - FAQs	5	125K	92K	152,976	500K	30-60%	0	Grand Rapids, MI
~~AdSensor~~	-	-	-	-	-	-	-	Gone
Azoogle - FAQs	6	4 K	2 K	2,269,783	?	?	10	Canadian Emailers
Burst Media - FAQs	7	47 K	44 K	10,510	20K	50%	0	Burlington, MA Alexa downtrend
Casale Media - FAQs	6	89 K	56 K	7,477,663-?	10K	70%	2	Toronto, ON (spyware)
Claxon Media - FAQs (none)	5	780	276	241,506	100K	85%	0	Mt. Laurel, NJ Alexa downtrend
ContextWeb - TOS	7	10 K	16 K	41,259	10 M	up to 75%	1	New York, NY Alexa downtrend
CPX Interactive (Bud's) - no FAQs	6	98 K	49 K	7,,576,623	?	?	1	Westbury, NY "for domainers"
ValueClick Media (Display) - FAQs	7	324 K	322 K	18,583	3K	?	6	Los Angeles, CA Alexa downtrend (spyware)
				Green= 6 month Uptrend, Red= 6 month Downtrend top of page
4. PPA - PPL - PPS - Pay per Action, Pay per Lead, Pay per Sale (7) (Also called CPA, CPL, Affiliate Marketing, Performance Based Marketing)
Amazon - FAQs	9	108 M	121 M	26	?	5%	554	Seattle, WA Alexa downtrend Paid me NOTHING! DONE!
Commission Junction (ValueClick) - FAQs	7	295 K	900 K	604	none	-	71	Santa Barbara, CA Alexa downtrend (spyware) adware, scumware CJ Class Action Lawsuit I am not going to waste any more time with a company that won't even deny the allegations. Smoke=Fire My time=Valuable
Linkshare - FAQs	7	838 K	489 K	496	-	-	50	NYC, NY Alexa downtrend
Performics - FAQs	8	274 K	566 K	15,988	-	-	4	Chicago. IL Keyword search is useless - it can only find keywords in the TITLE of the company - you must go through EVERY company by hand - extremely inefficient. I don't have the time.
Google Adsense PPA	10	-	-	3	none	$1 - $100	n/a	IN BETA Adsense Targeting Program foundering due to lack of participants, from both sides.
MaxBounty - FAQs	6	47 K	71 K	9,289	-	-	79	Ottawa, ON
ShareASale - FAQs	6	544 K	435 K	946	-	-	12	Chicago, IL Alexa downtrend +++ Strong policy against spyware and scumware. Try them next.
NOTES: With regard to spyware - "Cookie hijacking, done by adware and spyware programs in an attempt to profit from the commission paid for relaying customers to retail sites, greatly affects online publishers who are unable to obtain accurate ROI data on the effectiveness of campaigns. Programs like Spyware and adware "hijack" cookies by altering tracking information so that these "immoral" companies unjustly get commission for a click." What are the "Actions"? Payment could be for a - Click - A visit to the advertiser's site. An eyeball acquisition. Form - A filled-out online form. Does Google see that the form has been submitted, or is advertiser trust required? Lead - How defined? Filled out online form, filled out survey, contest entry, software download, join a mailing list ... etc. Sale - For publisher credit, each sale must be reported by the honest advertiser. Signup - Signup for a newsletter or service. Filled-out online form? top of page
5. Flat Rate (2)
TextLinkAds - FAQs	7	1.76 M	4.88 M	1,006	none	50%	47	NYC, New York Flat rate per MONTH $15 - $250 PHP hassles
AdEngage - FAQs	5	59 K	63 K	868	none	75%	5	El Segundo, CA Flat rate per WEEK Usually, $5 Alexa Uptrend
NOTES: 1. Additional data are being added - errors are being fixed, as they are found. 2. Some companies above offer multiple SEM Ad programs - I tried to associate each company by percentage of business. 3. In each category, the white rows seem to offer the best ad alternatives, based upon "popularity". How do you feel about "current popularity" as an ad program selection criteria? 4. The "Popularity Metrics" can and do change daily. To find current data, use a Google Page Rank checker, perform a search on Google, or Yahoo, and check the Alexa Traffic Rank. 5. Just too many companies show a downward Alexa trend - which indicates to me that something else is going on. My own traffic is rising, yet Alexa shows a downtrend, so get out your "grain-of-salt" for this parameter. top of page

6. PPC vs. CPM - Earnings Comparison for Publishers
CPC/ PPC Program				CPM Program
Impressions per Day	Typ. CTR	Typ. EPC	Total $ per Day	Typ. CPM	Total $ per Day	Income Difference
1,000	5%	$0.20	$10	$1.00	$1	10 times
1,000	10 %	$0.20	$20	$1.00	$1	20 times
10,000	5 %	$0.20	$100	$1.00	$10	10 times
10,000	10 %	$0.20	$200	$1.00	$10	20 times
50,000	5 %	$0.20	$500	$1.00	$50	10 times
50,000	10 %	$0.20	$1,000	$1.00	$50	20 times
200,000	5 %	$0.20	$2,000	$1.00	$200	10 times
200,000	10 %	$0.20	$4,000	$1.00	$200	20 times
Sample AdSense PPC Preformance				AdSense serves these low-paying ads along with CPC ads, unless you opt-out of "Ad Targeting".

Conclusions
1. For the publisher, CPA ads CAN pay the most, if advertisers are honest about conversions, and user cookies are not manipulated. Jeff Howes does a great job of listing the CPA problems.

2. For the publisher, CPC (PPC) is the best choice for ALMOST ALL situations.
    All CPM (PPM) is small change, by comparison, for the small publisher.

3. CPM is the best choice, for the publisher, if -
    1. You have HUGE traffic, AND,
    -- You can't run CPC, OR
     -- PPC pays you less than 2 cents per click average EPC at 5% CTR (break-even point)

4. Google "AdSense Alternative" is an oxymoron - there is no such thing.
    To put it another way - Google is Tier 1, all the others are Tier 3.
    (This webmaster's humble opinion only, after many hours of study.)

top of page

7. Ad Type Abbreviations - Defining Equivalent Terms
$ Per :	Advertiser Terms	Publisher Terms
per 1,000 (M)	CPM Cost Per Thousand	PPM Pay Per Thousand Price Per Thousand
per Click	CPC Cost Per Click	PPC Pay Per Click Price Per Click EPC = Earnings Per Click
per Click	CTR = Click Through Rate eCPM = equivalent Cost per Thousand
per Action	CPA Cost Per Action	PPA Pay Per Action
Lead	CPL Cost Per Lead	PPL Pay Per Lead
Sale	CPS Cost Per Sale	PPS Pay Per Sale
top of page

Internet - Google Related Summaries
AdWords-AdSense Block Diagram	Google Data Centers List	Top-Paying Adwords
Google AdSense Penalties	Google SEO Ranking Factors
Google AdSense Stop Words	Google Webmaster Forums Review
Internet - General Summaries
Adobe Reader Fix Sheet	Internet Diagram	Spam Filter Words
Domain Name Registration	Modem Speeds Summary	Spam Email Report
E-Bay Tasteless Ads	Search Engine Comparison Page	Web Site Design

top of page

This Vaughns Summaries Internet Ad Networks web page was updated on 2007-12-11.