Here is a quick summary of the 134 Google AdSense Certified Ad Networks. Use it to help yourself select the best advertisers for your web site.





Table 1 - CAN Table - Website Statistics
Table 2 - CAN Table - Location and Advertisers
Graphic - AdSense Ad Options Diagram - Targeting and Blocking

Vaughn's Summaries

SEO Optimization
Google Summaries

AdSense Targeting Diagram
AdWords-AdSense Diagram
Google AdSense Penalties
Google AdSense Stop Words

Google AdSense Targeting
Google AdSense Tips
Google Certified Ad Networks
Google Heat Map 2

Google Ranking Factors - SEO
Google Top-Paying AdWords
Google Webmaster Forums

30

520-860

30

280

1.
Certified Ad Network
Company Name

1

AccountNow, Inc.

http://www.accountnow.com/

   4

-

-

-

-

2

Acxiom
(removed)(returned)

http://www.acxiom.com/

6   

>3M

2,887

>1.4M

gone

Ad Marketplace (removed)

http://www.admarketplace.net/

2

2,600

20

99

3
4

Ad Pepper
Adpepper Germany

http://www.adpepper.com/

87K

2,788

20,617

5

Adchemy

http://adchemy.com/

210K

173

6

Adconion Media

http://www.adconion.com/

7

69K

30

7

Adconion S.L.

-

-

-

-

-

-

-

8

AdConion UK

http://www.adconion.com/uk/index.html

-

-

-

-

-

-

9

AdJug UK

http://www.adjug.com/

-

-

-

-

-

-

10

AdKnife

http://adknife.com/

-

-

-

-

-

-

gone

AdMedian (removed)
redirects to
90degreemedia.com

http://www.admedian.com/
redirects to -
http://90degreemedia.com/

0

8K

>1M

24

9

11

Adnetik Spain

-

-

-

-

-

-

12

AdReady

http://www.adready.com/

-

-

-

-

-

-

13

Adtegrity.com

http://www.adtegrity.com/

94K

140K

1,368

14

Advertise.com

http://advertise.com/

   4

-

-

-

-

gone

Aggregate Knowledge
(removed)

http://www.aggregateknowledge.com/

6   

29K

307K

2,164

15

Alcance Media Group

16

Announce Media

http://www.announcemedia.com/

1

62K

106K

12

27

17

AOL, Inc.

http://www.aol.com/

8

-

-

-

-

18

AppNexus

http://www.appnexus.com/

85K

372K

21

19

Atrinsic

http://atrinsic.com/

   4

151K

68

68

20

AudienceScience, Inc.

http://www.audiencescience.com/

7

111K

21

Bid Alpha

http://www.alpha-bid.com/

-

-

-

-

-

-

22

Bizo (removed)(returned)

http://www.bizo.com/

260K

55

23

Brand.net

http://www.brand.net/

6   

80.6M

480K

24

BrightRoll

http://www.brightroll.com/

   4

28K

150K

2,062

25

Burst Media

http://www.burstmedia.com/

-

-

-

-

-

Chitika

http://chitika.com/

1.3M

4,400

20,253

7,235

27

ClickDistrict NL

http://www.clickdistrict.com/

3

11K

224K

51

41

28

Collective Media

http://www.collective.com/

7

39K

210K

78

29

Cossette Communications

http://www.cossette.com/

6   

38K

252K

1,488

3,647

30

CPM Advisors, Inc.

http://www.cpmadvisors.com/

3

9K

22K

31
32
33

Criteo Europe
Criteo UK
Criteo US

http://www.criteo.com/

0

6.1M

8K

1,477

2,225

34

Cyberplex, Inc

http://www.cyberplex.com/

6   

45K

374K

7,852

35

Dapper, Inc.

http://www.dapper.net/

6   

175K

100K

36

Datran Media

http://www.datranmedia.com/

35K

172K

1,494

37

DataXu (returned)

http://www.dataxu.com/

54K

330K

18

38

Dedicated Media

http://www.dedicatedmedia.com/

76K

396K

30

7,803

39

Didit

http://www.didit.com/

-

-

-

-

-

-

40

DKK Agency

-

-

-

-

-

-

41

Dotomi

http://www.dotomi.com/

6   

-

-

-

-

42

DQ&A

http://www.dqatraffic.com/

   4

-

-

-

-

43

DSNR

http://dsnr.com/

2

48K

>2.4M

3

3

44

Echosearch

http://www.echosearch.com/

1

-

-

-

-

45

Efficient frontier

http://www.efrontier.com/

2,531

46

Epic Advertising

https://www.epicadvertising.com/

31K

156K

63

11

47

Exponential

-

-

-

-

-

-

48

FetchBack

http://www.fetchback.com/

7

56K

59

49

Forbes.com

http://www.forbes.com/

-

-

-

-

-

-

50

Goodway Group

http://www.goodwaygroup.com/

   4

4K

>1.9M

19

158

51

Google Bidder Testing

52

Google Display Net: Premium

secret

-

-

-

-

-

-

gone

Google Testing Network
(removed)

secret

10

>2B

1

>88M

>7M

-

53

Havas

-

-

-

-

-

-

54

HTTPool

http://www.httpool.com/

-

-

-

-

55

Hurra Germany

http://www.hurra.com/en/

   4

na

56

ID Media

http://www.idmediaww.com/

-

-

-

-

-

-

57

IDG Tech

http://www.idgtechnetwork.com/

-

-

-

-

-

-

58

Infectious Media

http://www.infectiousdigital.com/

3

7K

>2.4M

136

59

Innovation Interactive

http://www.innovationinteractive.com/

0

-

-

-

-

60

Interactive Media Sales

http://www.interactivemediasales.com/

-

-

-

-

-

-

InterCLICK

http://www.interclick.com/

7

70K

13K

83

1,622

62

Internet Brands

-

-

-

-

-

-

63

Invite media

http://www.invitemedia.com/

140K

15

1.665

64

iPonWeb

http://iponweb.com/

-

-

-

-

-

-

gone

Kindsight
(removed)

http://www.kindsight.net/

   4

13K

>1M

41

9

65

Linkedin

-

-

-

-

-

-

66

Lotame Solutions

http://www.lotame.com/

-

-

-

-

-

-

67

LucidMedia
(removed) (returned)

http://www.lucidmedia.com/

98K

250K

40

220-880

260

60

70

70

70

70

20

1.
Certified Ad Network
Company Name

68

Maxpoint Interactive

http://maxpointinteractive.com/

0

292

>3M

4

0

69

Media Innovation Group

http://www.themig.com/mobile/

2

-

-

-

-

70

Media6Degrees
(removed)(returned)

http://www.media6degrees.com/

6   

164K

56

71

MediaMath

http://www.mediamath.com/

260K

22

72

Mediaplex

http://www.mediaplex.com/

8

-

-

-

-

73

Mexad

http://www.mexad.com/

   4

5K

683K

6

17

74

Mixpo

http://www.mixpo.com/

-

-

-

-

75

Mpire

http://www.mpire.com/home.page

-

-

-

-

76

MyThingsMedia UK

-

-

-

-

-

-

77

NetSeer, Inc.

http://www.netseer.com/

   4

37K

370K

21

99

78

Next Performance

http://www.nextperformance.com/fr-fr/

-

-

-

-

-

-

79

Next Premium

http://www.nextpremiumclub.com/

-

-

-

-

-

-

80

NextAction

http://nextaction.datalogix.com/

0

>5M

660K

15

32

81

Omnicom Media Group NL

http://www.omnicommediagroup.com/

-

-

-

-

-

-

82

Omnicom Trading Desk

You tell me - Google can't find it

-

-

-

-

-

-

83

OpenX Technologies

http://www.openx.org/

8

-

-

-

-

84

OpinMind

http://opinmind.com/

49K

>1M

96

85

OwnerIQ, Inc.

http://www.owneriq.com/

3

610K

43

53

86

Pennyweb, Inc.
(Ybrant) redirects to
AdDynamix

http://pennyweb.com
redirects to
http://www.addynamix.com/

6   

-

-

-

-

87

People Media, Inc.

http://www.peoplemedia.com/

-

-

-

-

88

Permuto, Inc.

-

-

-

-

-

89

Pinnacle Dream Media

http://www.pinnacledream.com/

3

-

-

-

-

90

Pulse 360

http://pulse360.com/

   4

3K

91

Quantcast Corporation
(removed) (returned)

http://www.quantcast.com/

6   

1.5B

1,200

5.5MM

2.6MM

92

QuinStreet. Inc.

http://www.quinstreet.com/

6   

59

3,383

93

Radius Marketing

http://www.radiusmarketing.com/

1

-

-

-

-

94

Red Aril, Inc.

http://www.redaril.com/

3

-

-

-

-

95

Redux Media, Inc.

http://www.reduxmedia.com/

6   

-

-

-

-

96

Reply.com

http://www.reply.com/

na

12K

1,639

1,694

97

ReTargeter

http://www.retargeter.com/

1

14K

632K

37

98

Return Media BV

You tell me - Google can't find it

-

-

-

-

-

-

99

RichRelevance, Inc.

http://www.richrelevance.com/

6   

-

-

-

-

100

Rocket Fuel, Inc.

http://rocketfuelinc.com/

68K

160K

51

48

101

Schnaeppchemjagd GmbH

http://www.schnaeppchenjagd.de/

-

-

-

-

-

-

102

Semantic Sugar, Inc.

http://semanticsugar.net/

0

6K

>15M

0

0

103

ShareThis, Inc.

http://sharethis.com/

7

-

-

-

-

104

Simplifi Holdings Inc.

-

-

-

-

-

-

105

SinnerSchrader Gmbh

http://www.sinnerschrader.de/

-

-

-

-

-

-

106

SoMR Networks

-

-

-

-

-

-

107

Sooth Software
(AdBuyer.com)

"Sooth Software" has NO website.
http://adbuyer.com/

-

-

-

-

108
109
110
111

SpecificMedia (returned)
Specific Media France
Specific Media Germany
Specific Media UK

http://www.specificmedia.com/
http://www.specificmedia.fr/
http://www.specificmedia.de/
http://www.specificmedia.co.uk/

7

44K

2,057

112

Spongecell

http://spongecell.com/

6   

-

-

-

-

113

Struq Limited

http://www.struq.com/

-

-

-

-

-

-

114

TellApart
(removed)(returned)

http://tellapart.com/

0

>3.9M

1

0

115

Teracent Corp

http://www.teracent.com/

490K

43

116

The Exchange Lab

http://www.theexchangelab.com/

0

25K

>2M

1

1

117

Traffic Marketplace

http://www.trafficmarketplace.com/

7

15K

50

118

Tribal Fusion UK

-

-

-

-

-

-

119

Triggit

http://www.triggit.com/

   4

20K

175K

3

2,008

120

TubeMogul

http://www.tubemogul.com/

-

-

-

-

-

-

121

Turn

http://www.turn.com/

7

na

71

2,780

122

Underdog Media

http://www.underdogmedia.com/

-

-

-

-

-

-

123

UpValue GmbH

124

ValueClick, Inc.

http://www.valueclick.com/

6   

>1M

358K

125

ValueClick International

http://www.valueclick.com/

-

-

-

-

-

-

126

VCCP Digital Ltd

-

-

-

-

-

-

127

Veremedia

http://www.veremedia.com/

-

-

-

-

-

-

128

Veruta

http://www.veruta.com/

-

-

-

-

-

-

129

VivaKi

http://www.vivaki.com/

78K

530K

4

130

WinBuyer Ltd

http://www.winbuyer.com/

-

-

-

-

-

-

131

WPromote

http://www.wpromote.com/

-

-

-

-

-

-

132

X+1

http://www.xplusone.com/

7

na

360K

1,194

133

Xtend Global Media LTD

http://www.xtendmedia.com/

3

-

-

-

-

134

Zillow

http://www.zillow.com/

-

-

-

-

-

-

-

This web site

http://www.vaughns-1-pagers.com/

   4

2K

25K

804

Company Name
1

40

220-880

260

60

70

70

70

70

20

Notes:

1. Under "Company Name", the company names are shown.

2. Under "Page Rank", all the 7s are lacking in the other parameters. Just how valid is "7"? For instance, there is NO WAY that Adconion should have a PR of 7, with only 30 incoming links.

3. Under "Google SERPs", Turn and X+1 are not applicable, because the results are FAR from unique.
Under "Google SERPs", all "two word" companies are enclosed in quotation marks, to produce only unique results.
Under "Google SERPs", all results less than 100K are shown in RED.

4. Under "Alexa Rank", all results higher than 200K are shown in RED.

5. RPQ = Relative Perceived Quality (guess by me) What is YOUR perception?

Blue box = Positive anomaly - - - Red box = Negative anomaly

My basic premise is that the BEST 3rd party companies will have -
- High Google SERPs, a low Alexa number, and a high Google Page Rank.
- Many pages and many incoming links.

40

200-840

260

60

70

70

70

70

70

70

20

TYPE of ADS SERVED
From Google AdSense Advisor - "One quick clarification: this launch only impacts image-ad-enabled ad units. To reap the benefits, you do need to have image ads enabled for your inventory."
In addition, as far as I can determine, these are ALL CPM and CPA ads.

If you hate any screen movement (like I do), it is necessary to block ALL Image Ads, since you cannot specify "Static Image Ads Only". It is either all or nothing. That decides it for me.

WEIRD DATA -
What do you think? Who are these people?
Most of these companies seem like startups, which means they haven't proven themselves yet.
Some of them seem to be filled with marketing hyperbole - lots and lots of marketing words, but little else.

In addition, some of these results look really "whacked".
For instance, how on earth do you get a PR of 7, when your Alexa rank is 360K (X+1)?
And, how on earth do you get an Alexa rank of 2,600, when your Google PR is only 2 (Ad Marketplace)?
Note that there is no correlation between Page Rank and Incoming Links.
You must read between the lines, to figure out where the inconsistency lies. Something isn't right!

There have been several other "CANs", that have been retired, and then reactivated -
Acxiom (activated, dropped, reactivated)
DataXu (activated, dropped, reactivated)
Invite Media (activated, dropped, reactivated)
Specific Media (activated, dropped, reactivated)
I wonder if they failed the "Conditions" test, or failed to be suitable in some other way.


MY THEORY (not original) -
Since many of the ads served by these 3rd parties, are ads which used to be served directly by AdWords, there is no way the publisher is going to make more money in this new scheme, since the 3rd parties will be taking their cut, and pocketing a sizable chunk of the bid money. If an advertiser is in good standing with AdSense, wouldn't they go directly to AdSense? Adding a middleman would only increase their costs, and reduce their control.

In addition, it has been suggested that advertisers previously rejected by AdWords, can now use the 3rd party ads to "sneak back into the game", perhaps at the publisher's expense. Especially if they were banned for bad landing pages. The greatest fear of publishers, is that the ads served will simply not measure up to the quality of AdWords ads.

One knowledgable poster on a Google forum stated that MOST of the CAN ads are CPA. I find this strange, since Google retired their own CPA program. Do they think that 3rd party CPA ads will work better? It's hard to see why they would.


CONCLUSION -
EARLY Adapters - Go for it! Give us some feedback.
LATE Adapters - I have blocked them all, until I read some positive reports. Not all launches have succeeded. Once again, the early adapter is a guinea pig. I am reluctant to commit to speculative, possibly costly experiments.


DISCUSSION -
WMW - Google Certified Ad Networks - How Many Are There?
WMW - Blocking Certified Ad Networks to Improve CTR
Google - Supported Third Party Vendors on the Google Content Network - Although this list from Google lists 90 3rd party vendors, only 1 of the "Google Certified Ad Networks" is on this list - Teracent. I don't understand this.
---> Google AdWords offers a list of 90 "Third Party Vendors", but
---> Google AdSense does NOT offer a list of "Certified Ad Networks" (perhaps because it is growing so fast).

Source 1 - http://www.cpmadvisors.com/2009/10/13/cpmatic-now-approved-to-serve-into-google-content-network/

top of page

1.
Certified Ad Network
Company Name

1

AccountNow, Inc.

San Ramon, CA

Pre-paid credit cards

NEW - Jan. 12

2

Acxiom
(removed)(returned)

Little Rock, AR

Not listed

Marketing services
12-19-09

gone

Ad Marketplace (removed)

New York City, NY

???

performance PPC

3
4

Ad Pepper
Adpepper Germany

Nuremberg, Germany

OBNOXIOUS SCREEN MOVEMENT!
Air France, Barclaycard, British Airways, Cadbury, Isle of Wight, L'Oreal, Nissan, Nivea, Nokia, Powerplay Direct, Quelle, Sainsbury's, Sony Ericsson, Tesco, Viking Direct

the powerful network
NEW - 12-15-09
NEW - 12-15-09

5

Adchemy

Redwood City, CA

Hotels.com, Nationwide Insurance, Protection One, TransUnion Interactive and University of Phoenix.

audience

6

Adconion Media
(Turn DOWN your sound, or be blasted into oblivion!)

Santa Monica, CA

(actually, Germany)

American Express, Bank of America, Capital One, Digitas, FritoLay, Kraft, Lowe's, Mecinteraction, Mindshare, Novartis, Starwood

audience targeting

7

Adconion S.A.

???

No site, no info

NEW - Apr. 22, 2010

8

AdConion UK

London, UK

American Express, CapitalOne, Bank of America, Digitas, FritoLay, Kraft, Lowe's, mec-interaction, Mindshare, Novartis, Starcom, Starwood

NEW - Apr. 3, 2010

9

AdJug UK

UK

-

NEW - May 7, 1010

10

AdKnife

They refuse to say

They are in "stealth mode".

NEW - May 22, 1010

gone

AdMedian (removed)
redirects to
90degreemedia.com

???

"We say Bull"

11

Adnetik Spain

NEW - Jul. 22, 2010

12

AdReady

Seattle, WA

???

NEW - Feb. 16, 2010

13

Adtegrity.com

Grand Rapids, MI

???

different kind of network

14

Advertise.com

Sherman Oaks, CA

???

NEW - Dec. 22

gone

Aggregate Knowledge
(removed)

1510 Fashion Island Blvd.,
San Mateo, CA

Adify, Bazaarvoice, BusinessWeek, CableVision, denuo, Experian, O'Reilly, philly.com, powerReviews, Responsys, Simon & Schuster, The Washington Post, WebTrends

find audience

15

Alcance Media Group

NEW - Jul. 8, 2010

16

Announce Media

St. Louis, MO

???

monetizing social media

17

AOL, Inc.

??? - They don't say

This is NOT an ad network.

NEW - Jan. 13

18

AppNexus

New York, NY

???

cloud hosting

19

Atrinsic

New York, NY

???

media for what's next

20

AudienceScience, Inc.
(was RevenueScience)

New York, NY

Too numerous to list
Mostly media - newspapers and magazines

audience targeting

21

Bid Alpha

Blaine, WA

White Rock, BC, Canada

Although Google calls them "Bid Alpha", everywhere else they are "alpha-bid", an eBay Powerseller.

NEW - May 22, 1010

22

Bizo (removed)(returned)

San Francisco, CA

Discover, lenovo, LiveCareer, plaxo, QuinStreet, salary.com, ups, zoominfo

B2B

23

Brand.net

1400 Fashion Island Blvd.
San Mateo, CA

Arm & Hammer, Cadbury, Clorox, Coca-Cola, Colgate, Comcast, Dannon, Diageo, Estee Lauder, Fox, General Mills, Hasbro, intel, Johnson & Johnson, JPMorganChase, Kraft, L'Oreal, macy's, Mars, Nestle, OfficeMax, P&G, Puma, Purina, Samsung, Schering-Plough, Sprint, Target, Unilever, Walmart, Whirlpool, Virgin Atlantic

quality

24

BrightRoll

San Francisco, CA

ABC, BlackBerry, CBS, charlesSchwab, HP, Jaguar, Liberty Mutual, MicroSoft, Paramount, Shell, Sony, SuperCuts, THC, Toyota, TransUnion, Visa, Walmart, WindStream

video, largest

25

Burst Media

Burlington, MA

-

NEW - Apr. 30, 1010

26

Chitika

Marlborough, MA

???

search targeted

27

ClickDistrict NL

Amsterdam, NL

Achmea, AirFrance, Dell, Deutsche Bank, FBTO, essent, FedEx, Fortis Bank, Heineken, htc, Ikea, ING, kpn, L'Oreal, Martinair, Nokia, ns, Postbank, Rabobank, Randstad, Renault, T-Mobile, Tele-2, transavia.com, Unilever, vodafone

make your brand perform
NEW - 12-16-09

28

Collective Media

New York City, NY

???

?

29

Cossette Commun.

Quebec City, Canada

Barclays, Bell Canada, BMO Financial Group, Cadbury, Canada Post, Coca-Cola Limited, Central Office of Information (COI), General Mills Canada, General Motors of Canada, Home Depot, McDonald's Restaurants of Canada, McNeil Nutritionals, Metro, Mitchells & Butlers, Nike, P&O Cruises, Perfetti Van Melle, Procter & Gamble, Rio Tinto Alcan, Schering-Plough, Shoppers Drug Mart/Pharmaprix, Sony Ericsson, The McGraw-Hill Companies, Transat A.T. Inc., US Coast Guard, Yellow Pages Group, Vodafone, Waitrose

11 disciplines
NEW - 12-18-09

30

CPM Advisors, Inc.

San Francisco, CA

AdMeld, AlmondNet, AOL, AdNexus, bluekai, doubleclick, exelate, facebook, Fox, OpenX, rightmedia, rubicon, Yahoo

CPM

31
32
33

Criteo Europe
Criteo UK
Criteo US

Palo Alto, CA

???

personalized retargeting

34

Cyberplex, Inc

Toronto, Ont

OBNOXIOUS SCREEN MOVEMENT!
Allstate, BMO, Canada something, Charles Schwab, Ford, Hamilton Health Sciences, Osler, Starbucks, Thomson,

helping companies capitalize NEW - 12-11-09

35

Dapper, Inc.

New York (won't give address)

???

dynamic ads

36

DataXu (returned)

Boston, MA

???

real-time web

37

Datran Media

New York City, NY

babytobee, eDiets.com, eHarmony, Nascar, only natural pet store, taxbrain

leading DMT company
NEW - 12-11-09

38

Dedicated Media

Los Angeles, CA

Dedicated Networks, CPA DNA, Prospect Digital

media leader

39

Didit

Rockville Center, NY

???

Empowering Opportunity
NEW - Apr. 3, 2010

40

DKK Agency

NEW - Jul. 19, 2010

41

Dotomi

Chicago, IL

Apparel, Career & Finance, Electronics, Entertainment & Leisure, Flowers, Gifts & Food, Home, Mass Merchandise, Travel

NEW - 2-04-10

42

DQ&A

The Netherlands

AOL Germany, FD/BNR, IDG, Ilse Media, MSN, PCM Media and Quote Media, Radio Digitaal, SBS Broadcasting, STER, VNU Media

Any ad any time
NEW - 1-25-10

43

DSNR

New York City, NY

Telecom spammers

Don't invent. Market.
NEW - 12-17-09

44

Echosearch

They won't say
No information whatsoever

This is NOT an ad network.
Echosearch is a search engine, that provides the exact same results as Google. This is really bizarre. Why would Google allow this? This is obviously NOT a CAN.

NEW - 2-11-10

45

Efficient Frontier

London, UK

Ask, Bankrate, babycenter, Britannia Hotels, Capital One, Carphone Warehouse, csn stores, Discover, EnGrande.com, Expedia.co.jp, holiday-rentals.co.uk, LateRooms.com, match.com, mercado libre, moneysupermarket.com, Motley Fool, RPA, salesforce.com, tiscali, Travelodge, Your M& S

leader in SEM

46

Epic Advertising

New York City, NY

Too numerous to mention

how web is won

47

Exponential

NEW - Jul. 22, 2010

48

FetchBack

Tempe, AZ
(no contact page)

24Hour Fitness, AT&T, CSK Auto, evite.com, Fujitsu, Sprint, TrueReligion

retargeting

49

Forbes.com

New York City, NY

This is NOT an ad network. It is a magazine.

Business news
NEW - Mar. 18, 2010

50

Goodway Group

President - Pennsylvania

Sales VP - California
COO - Texas

automotive, restaurant, cable and retail

retail

51

Google Bidder Testing

NEW - Jun. 28, 2010

52

Google Display Net: Premium

Mountain View, CA

-

NEW - Jun. 15, 2010

gone

Google Testing Network
(removed)

Mountain View, CA

secret

visit Google

53

Havas

NEW - Jul. 27, 2010

54

HTTPool

London, UK

36 big name advertisers

Full service online
NEW - 1-25-10

55

Hurra Germany

London, UK - Stuttgart, Ger.

Avis, baby-walz, BANK, Boerse Stuttgart, bon prix, Conrad, Cortal Consors, Deutsche Bank, germanwings, HRS Hotel Reservation Service, JD, MotelOne, mydays, Office Depot, Puma, Schwab, Scotts, Size?, Steigenberger, Vertbaudet

NEW - 12-18-09

56

ID Media

New York, NY

-

NEW - May 20, 2010

57

IDG Tech

New York, NY

-

NEW - May 21, 2010

58

Infectious Media

London, UK

???

none

59

Innovation Interactive

New York City, NY

Avis, Digitas, E-Trade, H&R Block, HGTV, JCPenny, Marvel, MTV, NBC Universal, Office Depot, Paramount, Red Roof Inn

Performance-based
NEW - Dec. 29

60

Interactive Media Sales

Plymouth, UK

Rank #8 for their own name!

NEW - Mar. 18, 2010

InterCLICK

New York City, NY

???

behavioral targeting

62

Internet Brands

NEW - Jul. 22, 2010

63

Invite Media (returned)

Philadelphia, PA

???

next generation

64

iPonWeb

Kenilworth, UK

This is NOT an ad network.

Software development
NEW - Mar. 26, 2010

gone

Kindsight
(removed)

Sunnyvale, CA

McAfee, radialpoint

identity theft - ???

65

Linkedin

NEW - Jul. 22, 2010

66

Lotame Solutions

Elkridge, MD

???

Beyond targeting
NEW - Apr. 3, 2010

67

LucidMedia
(removed) (returned)

Reston, VA

???

ClickSense

40

220-940

200

320

160

1.
Certified Ad Network
Company Name

68

MaxPoint Interactive

Cary, NC

???

pinpoint targeting
NEW - 12-15-09

69

Media Innovation Group

They won't say
Extremely weak web site

???

NEW - Jan. 15, 2010

70

Media6Degrees
(removed)(returned)

New York, NY

???

social media

71

MediaMath

New York, NY

secret

trading experts

72

Mediaplex

San Francisco, CA

???

Intelligent Technology
NEW - 2-04-10

73

Mexad

Germany

??? - German language only

mediaoptimierer
NEW - 12-16-09

74

Mixpo

Seattle, WA

Obnoxious Sound! Hit your mute button.
Automotive, Financial services, Franchisees, Insurance, Restaurants, Travel

Online video ads
NEW - 1-28-10

75

Mpire

Seattle, WA

???

NEW - Jan. 15, 2010

76

MyThingsMedia UK

NEW - Jun. 29, 2010

77

NetSeer, Inc.

Santa Clara, CA

???

a new vision

78

Next Performance

France

-

NEW - Apr. 15, 2010

79

Next Premium

Budapest, Hungary

Facials and makeup - BIZARRE!

NEW - Mar. 18, 2010

80

NextAction

Westminster, CO

Too numerous to list

acquire and retain
NEW - 12-15-09

81

Omnicom Media Group NL

Netherlands

-

NEW - May 4, 2010

82

Omnicom Trading Desk

???

???

NEW - Apr. 3, 2010

83

OpenX Technologies

Pasadena, CA

???

We mean business
NEW - 1-15-10

84

OpinMind

Sunnyvale, CA

???

audience targeting

85

OwnerIQ, Inc.

Boston, MA (no contact page)

???

ownership targeting

86

Pennyweb, Inc. (Ybrant)
redirects to
AdDynamix

Los Angeles, CA

AAA, All State, Ameritrade, Ask Jeeves, AT&T, Autolite, Avenue A, Better Homes & Gardens, Disney, Ford, Ford of Southern California, Fox Television, Jeep, Gateway, Grammy.com, HSBC, ING, K&N Air Filters, Lincoln/Mercury, Macy's, Max Online, New Line Cinema, Office Max, Orbitz, Omaha Steaks, Prestone, SBC, Sony Motion Pictures, Staples, Toyota, United Online, Verizon, WebMD, Yellow Pages

No tag line
NEW - Jan. 6, 2010

87

People Media, Inc.

Chandler, AZ

Affiliates

Passion for discovery
NEW - 2-01-10

88

Permuto, Inc.

NEW - Jul. 12, 2010

89

Pinnacle Dream Media

San Diego, CA

???

No tag line
NEW - 1-22-10

90

Pulse 360

New York, NY

???

contact targeted
NEW - 12-19-09

91

Quantcast Corporation
(removed)(returned)

San Francisco, CA

This is NOT an ad network.

audience analysis

92

QuinStreet. Inc.

Foster City, CA (San Mateo)

???

vertical media

93

Radius Marketing

San Francisco, CA

Email spammers
"We offer best-in-class email and list management solutions to help you reach customers . ."

Science of acquisition
NEW - 2-08-10

94

Red Aril, Inc.

San Mateo, CA

???

Dynamic solutions
NEW - 2-11-10

95

Redux Media, Inc.

Toronto, ON

???

We connect . .
NEW - 2-04-10

96

Reply.com

San Ramon, CA

???

clicks and leads

97

ReTargeter

San Francisco, CA

???

retargeting

98

Return Media BV

-

-

NEW - May 11, 1010

99

RichRelevance, Inc.

San Francisco, CA

Acacia, Bestbuyeyeglasses.com, Burton Snowboards, Craftsman, Direct2Drive, Kmart, Originalgood, Patagonia, Sears, Shoplet.com, Spring Hill, tobi, Vitamin Shoppe, Westlaw, wine.com

Personalize, recommend
NEW - 1-21-10

100

Rocket Fuel, Inc.

Redwood City, CA

ABC, Adobe, American Express, Cisco, Dell, Domino's Pizza, Estee Lauder, Franklin Templeton, Infiniti, ING, Kohl's, Microsoft Windows, Monterey Bay Aquarium, Nike, Nintendo, overstock.com, Panasonic, PG&E, Nintendo, Skype, The Venetian Palazzo, University of Phoenix, Virgin mobile, Zune

campaigns run better

101

Schnaeppchemjagd GmbH

Germany

-

NEW - Apr. 13, 2010

102

Semantic Sugar, Inc.

San Francisco, CA

website meltdown

bad site

103

ShareThis, Inc.

Mountain View, CA

This is NOT an ad network.
This is a social bookmarking site.

Sharing made simple
NEW - 1-26-10

104

Simplifi Holdings Inc.

NEW - Jul. 30, 2010

105

SinnerSchrader Gmbh

Germany

This webpage will make you go blind!

NEW - May 10, 1010

106

SoMR Networks

NEW - Jun. 29, 2010

107

Sooth Software
(AdBuyer.com)

"Sooth Software" has NO website.
AdBuyer gives NO location.

???

NEW - Jan. 13, 2010

108
109
110
111

SpecificMedia (returned)
Specific Media France
Specific Media Germany
Specific Media UK

Irvine, CA

Bausch & Lomb, Dish Network, Xerox

specific audiences

112

Spongecell

New York City, NY

Bloomingdale's, Channel 4, Fuse TV, Long John Silver's, Microsoft, Montana Lottery, Sunkist, Tribeca Film, VH1

NEW - Jan. 9, 2010

113

Struq Limited

London, UK

???

NEW - Mar. 17, 2010

114

TellApart
(removed)(returned)

San Mateo, CA

Website is WEAK

predictive analytics

115

Teracent Corp

Mountain View, CA

Yahoo!

beyond smart

116

The Exchange Lab

London, UK

???

cross-platform trading
NEW - 12-15-09

117

Traffic Marketplace

Los Angeles, CA

???

audience profiles

118

Tribal Fusion UK

NEW - Jul. 22, 2010

119

Triggit

San Francisco, CA

???

real time

120

TubeMogul

Emeryville, CA

Many top companies

Video stats
NEW - Mar. 18, 2010

121

Turn

Redwood City, CA
(no contact page)

???

smart platform

122

Underdog Media

Santa Barbara, CA

-

NEW - Jun. 15, 2010

123

UpValue GmbH

NEW - Jun. 18, 2010

124

ValueClick, Inc.

Westlake Village, CA

???

scalable solutions

125

ValueClick International

Westlake Village, CA

???

NEW - Mar. 8, 2010

126

VCCP Digital Ltd

NEW - Jul. 22, 2010

127

Veremedia

New York City, NY

Christian ads

NEW - Feb. 25, 1010

128

Veruta

San Jose, CA

-

NEW - May 24, 1010

129

VivaKi

Paris, France

???

none

130

WinBuyer

Tel Aviv, Israel

Another price comparison page

NEW - May 10, 1010

131

WPromote

El Segundo, CA

-

NEW - May 22, 2010

132

X+1

New York City, NY

???

every interaction

133

Xtend Global Media LTD

Tel Aviv, IS

4XP, 888.com, Bigpoint, Blinko, Celldorado, DominosStars.com, imeem, incredimail, King.com, metacafe, Miniclip, PartyPoker, skill2thrill, sweetim, wixawin, zylom

We understand
NEW - 2-04-10

134

Zillow

-

-

NEW - May 22, 1010

Notes:

1. Under "Company Name", the company names are shown.

2. Location - Western US locations aligned left, Eastern US locations aligned right --- Out of US = Yellow Box

3. There are far too many ???
It would be extremely useful if each company would follow in the footsteps of brand.net and brightroll, and provide an online LIST of THEIR ADVERTISERS, so that a publisher might have some clue what type of ads that they might be getting. Otherwise, it is pretty much "a pig in a poke sack." And perhaps asking for a bit too much trust from the publisher.

4. A guess - from prominent tag lines found on site

40

220=940

200

320

160

top of page

AdSense Ad Options Diagram - Targeting and Blocking

. Best Guess No Yes Yes No Yes No No Yes Yes Yes No

This is my best guess diagram about how the AdSense targeting/ blocking system works. I still have several questions (numbered circles above), such as - 1. Do "Site Targeting" and "Ad Placement" apply to BOTH CPC and CPM? CPM only. 2. Does "Category Targeting" apply to BOTH CPC and CPM? 3. Are there any CPC image ads? 4. Are all CPM Ads "Graphic Ads", "Image Ads", and "Flash Ads"? Text ads also. 5. Does the "Competitive Filter" block both CPC and CPM ads? 6. Will the CAN ads be individually identifiable, thus enabling them to be blocked? 7. I detest screen movement. Is it possible to serve ONLY STATIC graphic ads? 8. Are "Certified Ad Networks" serving BOTH CPM and CPA ads? 9. Does "Category Blocking" apply to BOTH CPC and CPM ads? 10. Does the "Override Test Control" frequently NOT provide the best-paying ads?     Google's goal - To serve ALL their inventory     Publisher's goal - To maximize revenue     These two goals are frequently not compatible, since Google never stops testing.     Many publishers report good luck using the Competitive Filter,         and blocking all CPM ads. Google lets the publisher decide which ads to block. 11. Do AdWords "Category Targeting" and AdSense "Category Filtering" use the same categories?     There are 11 AdSense Filtering Categories which are SUBJECT categories,     but the AdWords Category Targeting categories are DEMOGRAPHIC categories.     - Age, gender, income, educational level. Please email me with any corrections. Show me your source, and I will make the changes. It is not easy to figure it all out - the complexity level is growing. Try this AdWords-AdSense Diagram - for the bigger picture. .

Disclaimer
This is NOT A Google, Inc. Site
This page consists of a compilation of public information, commonly available on the Internet, at multiple sites, as well as public webmaster forums, and simple manual tests.
I am not privy to any inside information.
This information is continually changing, and may not be relevant when you read it.

Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.
The opinions stated above are merely the personal observations and opinions of the author.

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