Google AdSense

Google Summaries

Here is a quick summary of the Google AdSense Certified Ad Networks. Use it to help yourself select the best advertisers for your web site.





From Google AdSense Advisor - "One quick clarification: this launch only impacts image-ad-enabled ad units. To reap the benefits, you do need to have image ads enabled for your inventory."
In addition, as far as I can determine, these are ALL CPM and CPA ads.

If you hate any screen movement (like I do), it is necessary to block ALL Image Ads, since you cannot specify "Static Image Ads Only". It is either all or nothing. That decides it for me.

Table 1 - CAN Table - Website Statistics
Table 2 - CAN Table - Location and Advertisers
Graphic - AdSense Ad Options Diagram - Targeting and Blocking

#	1. Certified Ad Network Company Name	URL	2. Google Page Rank	3. Google SERPs	4. Alexa Rank	5. Compete Rank	6. Quantcast Rank	. Yahoo Site Explorer		7. R P Q
								Total Pages	In.coming Links
1	Ad Marketplace	http://www.admarketplace.net/	2	278K	2,600	unranked	unranked	20	99
2	Adchemy	http://adchemy.com/	5	204K	210K	6K	unranked	101	173
3	Adconion Media	http://www.adconion.com/	7	69K	28K	unranked	43K	624	30
-	AdMedian (removed) redirects to 90degreemedia.com	http://www.admedian.com/ redirects to - http://90degreemedia.com/	0	8K	>1M	unranked	1.5M	24	9
4	Adtegrity.com	http://www.adtegrity.com/	5	94K	140K	unranked	unranked	251	1,368
5	Aggregate Knowledge	http://www.aggregateknowledge.com/	6	29K	307K	722	unranked	138	2,164
6	AppNexus	http://www.appnexus.com/	5	85K	372K	185K	345K	21	585
7	Atrinsic	http://atrinsic.com/	4	142K	151K	156K	1.7M	68	68
8	AudienceScience, Inc.	http://www.audiencescience.com/	7	228K	111K	223K	unranked	366	856
-	Bizo (removed)	http://www.bizo.com/	5	329K	260K	unranked	104K	55	370
9	Brand.net	http://www.brand.net/	6	80.6M	480K	unranked	1K	364	404
10	BrightRoll	http://www.brightroll.com/	4	28K	150K	230K	485K	242	2,062
11	Chitika	http://chitika.com/	5	1.3M	4,400	20K	30K	20,253	7,235
12	Collective Media	http://www.collective.com/	7	39K	210K	158K	929K	78	507
13	CPM Advisors, Inc.	http://www.cpmadvisors.com/	3	9K	22K	unranked	1K	227	782
14	Dapper, Inc.	http://www.dapper.net/	6	405K	43K	unranked	5K	175K	100K
15	DataXu (returned)	http://www.dataxu.com/	5	54K	330K	255K	unranked	18	750
16	Dedicated Media	http://www.dedicatedmedia.com/	5	76K	396K	390K	unranked	30	7,803
17	Efficient frontier	http://www.efrontier.com/	5	550K	92K	137K	unranked	215	2,531
18	FetchBack	http://www.fetchback.com/	7	56K	46K	unranked	unranked	59	827
19	Goodway Group	http://www.goodwaygroup.com/	4	4K	>1.9M	8K	1.4M	19	158
-	Google Testing Network (removed)	secret	10	>2B	1	1	1	>88M	>7M	-
20	InterCLICK	http://www.interclick.com/	7	70K	13K	unranked	unranked	83	1,622
21	Invite media	http://www.invitemedia.com/	5	139K	140K	unranked	unranked	15	1.665
22	LucidMedia	http://www.lucidmedia.com/	5	98K	250K	unranked	557K	344	546
23	MediaMath	http://www.mediamath.com/	5	182K	260K	248K	375K	22	214
24	Media6Degrees	http://www.media6degrees.com/	6	110K	164K	unranked	unranked	56	501
25	NetSeer, Inc.	http://www.netseer.com/	4	37K	370K	8K	13K	21	99
26	OpinMind	http://opinmind.com/	5	49K	>1M	470K	unranked	96	288
27	OwnerIQ, Inc.	http://www.owneriq.com/	3	278K	610K	50K	39K	43	53
28	Quantcast Corporation (removed) (returned)	http://www.quantcast.com/	6	1.5B	1,200	977	1K	5.5MM	2.6MM
29	QuinStreet. Inc.	http://www.quinstreet.com/	6	117K	35K	unranked	132K	59	3,383
30	Reply.com	http://www.reply.com/	5	na	12K	1K	1K	1,639	1,694
31	Rocket Fuel, Inc.	http://rocketfuelinc.com/	5	68K	160K	199K	unranked	51	48
32	Semantic Sugar, Inc.	http://semanticsugar.net/	0	6K	>15M	no data	unranked	0	0
33	SpecificMedia	http://www.specificmedia.com/	7	44K	30K	unranked	unranked	139	2,057
34	TellApart (removed)(returned)	http://tellapart.com/	0	214K	>3.9M	34K	62K	1	0
35	Teracent Corp	http://www.teracent.com/	5	234K	490K	530K	unranked	43	287
36	Traffic Marketplace	http://www.trafficmarketplace.com/	7	15K	99K	unranked	unranked	50	385
37	Triggit	http://www.triggit.com/	4	20K	175K	unranked	32K	3	2,008
38	Turn	http://www.turn.com/	7	na	48K	unranked	unranked	71	2,780
39	ValueClick, Inc.	http://www.valueclick.com/	6	>1M	30K	78K	unranked	156	358K
40	VivaKi	http://www.vivaki.com/	5	78K	530K	338K	unranked	4	795
41	X+1	http://www.xplusone.com/	7	na	360K	unranked	unranked	226	1,194
	This web site	http://www.vaughns-1-pagers.com/	4	2K	25K	12K	12K	804	552
	Company Name 1	URL	PR 2	G.SERP 3	Alexa 4	Compete 5	Quantcast 6	Pages	Links	7
Notes:		1. Under "Company Name", the most popular companies are shown in BROWN.
		2. Under "Page Rank", all the 7s are lacking in the other parameters. Just how valid is "7"? For instance, there is NO WAY that Adconion should have a PR of 7, with only 30 incoming links.
		3. Under "Google SERPs", Turn and X+1 are not applicable, because the results are FAR from unique. Under "Google SERPs", all "two word" companies are enclosed in quotation marks, to produce only unique results. Under "Google SERPs", all results less than 100K are shown in RED.
		4. Under "Alexa Rank", all results higher than 200K are shown in RED.
		5. Compete data is NOT useful - they refuse to rank websites that have millions of visitors. Compete data CANNOT be used as a metric - it is useless for comparison purposes. The same is true for Quantcast. Alexa has been frequently criticized, but AT LEAST, they give you a number - something, as opposed to nothing.
		6. Quantcast - Quantcast also refuses to rank websites that have millions of visitors.
		7. RPQ = Relative Perceived Quality (guess by me) What is YOUR perception?
		My basic premise is that the BEST 3rd party companies will have - - High Google SERPs, a low Alexa number, and a high Google Page Rank. - Many pages and many incoming links.
40	200-970	260	60	70	70	70	70	70	70	20
	WEIRD DATA - What do you think? Who are these people? Most of these companies seem like startups, which means they haven't proven themselves yet. Some of them seem to be filled with marketing hyperbole - lots and lots of marketing words, but little else. In addition, some of these results look really "whacked". For instance, how on earth do you get a PR of 7, when your Alexa rank is 360K (X+1)? And, how on earth do you get an Alexa rank of 2,600, when your Google PR is only 2 (Ad Marketplace)? Note that there is no correlation between Page Rank and Incoming Links. You must read between the lines, to figure out where the inconsistency lies. Something isn't right! According to one report, since Sept. 27, there have been several other "CANs", that have been retired - Acxiom DataXu (activated, dropped, reactivated) Invite Media Specific Media (activated, dropped, reactivated) I wonder if they failed the "Conditions" test, or failed to be suitable in some other way. MY THEORY (not original) - Since many of the ads served by these 3rd parties, are ads which used to be served directly by AdWords, there is no way the publisher is going to make more money in this new scheme, since the 3rd parties will be taking their cut, and pocketing a sizable chunk of the bid money. If an advertiser is in good standing with AdSense, wouldn't they go directly to AdSense? Adding a middleman would only increase their costs, and reduce their control. In addition, it has been suggested that advertisers previously rejected by AdWords, can now use the 3rd party ads to "sneak back into the game", perhaps at the publisher's expense. Especially if they were banned for bad landing pages. The greatest fear of publishers, is that the ads served will simply not measure up to the quality of AdWords ads. One knowledgable poster on a Google forum stated that MOST of the CAN ads are CPA. I find this strange, since Google retired their own CPA program. Do they think that 3rd party CPA ads will work better? It's hard to see why they would. CONCLUSION - EARLY Adapters - Go for it! Give us some feedback. LATE Adapters - I have blocked them all, until I read some positive reports. Not all launches have succeeded. Once again, the early adapter is a guinea pig. I am reluctant to commit to speculative, possibly costly experiments. DISCUSSION - WMW - Google Certified Ad Networks - How Many Are There? WMW - Blocking Certified Ad Networks to Improve CTR Google - Supported Third Party Vendors on the Google Content Network - Although this list from Google lists 90 3rd party vendors, only 1 of the "Google Certified Ad Networks" is on this list - Teracent. I don't understand this. ---> Google AdWords offers a list of 90 "Third Party Vendors", but ---> Google AdSense does NOT offer a list of "Certified Ad Networks" (perhaps because it is growing so fast). Source 1 - http://www.cpmadvisors.com/2009/10/13/cpmatic-now-approved-to-serve-into-google-content-network/

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#	Certified Ad Network Company Name	Location West . . . . . . . East	Advertisers	. Tagline / Notes
1	Ad Marketplace	New York City, NY	???	performance PPC
2	Adchemy	Redwood City, CA	Hotels.com, Nationwide Insurance, Protection One, TransUnion Interactive and University of Phoenix.	audience
3	Adconion Media (Turn DOWN your sound, or be blasted into oblivion!)	Santa Monica, CA (actually, Germany)	American Express, Bank of America, Capital One, Digitas, FritoLay, Kraft, Lowe's, Mecinteraction, Mindshare, Novartis, Starwood	audience targeting
-	AdMedian (NEW)(removed) redirects to 90degreemedia.com	(they won't say)	???	"We say Bull"
4	Adtegrity.com	Grand Rapids, MI	???	different kind of network
5	Aggregate Knowledge	1510 Fashion Island Blvd., San Mateo, CA	Adify, Bazaarvoice, BusinessWeek, CableVision, denuo, Experian, O'Reilly, philly.com, powerReviews, Responsys, Simon & Schuster, The Washington Post, WebTrends	find audience
6	AppNexus	New York, NY	???	cloud hosting
7	Atrinsic	New York, NY	???	media for what's next
8	AudienceScience, Inc. (was RevenueScience)	New York, NY	Too numerous to mention Mostly media - newspapers and magazines	audience targeting
-	Bizo (removed)	San Francisco, CA	Discover, lenovo, LiveCareer, plaxo, QuinStreet, salary.com, ups, zoominfo	B2B
9	Brand.net	1400 Fashion Island Blvd. San Mateo, CA	Arm & Hammer, Cadbury, Clorox, Coca-Cola, Colgate, Comcast, Dannon, Diageo, Estee Lauder, Fox, General Mills, Hasbro, intel, Johnson & Johnson, JPMorganChase, Kraft, L'Oreal, macy's, Mars, Nestle, OfficeMax, P&G, Puma, Purina, Samsung, Schering-Plough, Sprint, Target, Unilever, Walmart, Whirlpool, Virgin Atlantic	quality
10	BrightRoll	San Francisco, CA	ABC, BlackBerry, CBS, charlesSchwab, HP, Jaguar, Liberty Mutual, MicroSoft, Paramount, Shell, Sony, SuperCuts, THC, Toyota, TransUnion, Visa, Walmart, WindStream	video, largest
11	Chitika	Marlborough, MA	???	search targeted
12	Collective Media	New York City, NY	???	?
13	CPM Advisors, Inc.	San Francisco, CA	AdMeld, AlmondNet, AOL, AdNexus, bluekai, doubleclick, exelate, facebook, Fox, OpenX, rightmedia, rubicon, Yahoo	CPM
14	Dapper, Inc.	New York (won't give address)	???	dynamic ads
15	DataXu (returned)	Boston, MA	???	real-time web
16	Dedicated Media	Los Angeles, CA	Dedicated Networks, CPA DNA, Prospect Digital	media leader
17	Efficient Frontier	London, UK	Ask, Bankrate, babycenter, Britannia Hotels, Capital One, Carphone Warehouse, csn stores, Discover, EnGrande.com, Expedia.co.jp, holiday-rentals.co.uk, LateRooms.com, match.com, mercado libre, moneysupermarket.com, Motley Fool, RPA, salesforce.com, tiscali, Travelodge, Your M& S	leader in SEM
18	FetchBack	Tempe, AZ (no contact page)	24Hour Fitness, AT&T, CSK Auto, evite.com, Fujitsu, Sprint, TrueReligion	retargeting
19	Goodway Group	President - Pennsylvania Sales VP - California COO - Texas	automotive, restaurant, cable and retail	retail
-	Google Testing Network (removed)	Mountain View, CA	secret	visit Google
20	InterCLICK	New York City, NY	???	behavioral targeting
21	Invite Media	Philadelphia, PA	???	next generation
22	LucidMedia	Reston, VA	???	ClickSense
23	MediaMath	New York, NY	secret	trading experts
24	Media6Degrees	New York, NY	???	social media
25	NetSeer, Inc.	Santa Clara, CA	???	a new vision
26	OpinMind	Sunnyvale, CA	???	audience targeting
27	OwnerIQ, Inc.	Boston, MA (no contact page)	???	ownership targeting
28	Quantcast Corporation (removed)(returned)	San Francisco, CA	na	audience analysis
29	QuinStreet. Inc.	Foster City, CA (San Mateo)	???	vertical media
30	Reply.com	San Ramon, CA	???	clicks and leads
31	Rocket Fuel, Inc.	Redwood City, CA	ABC, Adobe, American Express, Cisco, Dell, Domino's Pizza, Estee Lauder, Franklin Templeton, Infiniti, ING, Kohl's, Microsoft Windows, Monterey Bay Aquarium, Nike, Nintendo, overstock.com, Panasonic, PG&E, Nintendo, Skype, The Venetian Palazzo, University of Phoenix, Virgin mobile, Zune	campaigns run better
32	Semantic Sugar, Inc.	San Francisco, CA	website meltdown	bad site
33	SpecificMedia	Irvine, CA	Bausch & Lomb, Dish Network, Xerox	specific audiences
34	TellApart (removed)(returned)	???	???	predictive analytics
35	Teracent Corp	San Mateo, CA	Yahoo!	beyond smart
36	Traffic Marketplace	Los Angeles, CA	???	audience profiles
37	Triggit	San Francisco, CA	???	real time
38	Turn	Redwood City, CA (no contact page)	???	smart platform
39	ValueClick, Inc.	Westlake Village, CA	???	scalable solutions
40	VivaKi	Paris, France	???	none
41	X+1	New York City, NY	???	every interaction
Notes:		Under "Company Name", the most popular companies are shown in BROWN. There are far too many ??? It would be extremely useful if each company would follow in the footsteps of brand.net and brightroll, and provide an online LIST of THEIR ADVERTISERS, so that a publisher might have some clue what type of ads that they might be getting. Otherwise, it is pretty much "a pig in a poke sack." And perhaps asking for a bit too much trust from the publisher.
40	200-820	200	310	160

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AdSense Ad Options Diagram - Targeting and Blocking

. Best Guess No Yes Yes No Yes No No Yes Yes Yes No

This is my best guess diagram about how the AdSense targeting/ blocking system works. I still have several questions (numbered circles above), such as - 1. Do "Site Targeting" and "Ad Placement" apply to BOTH CPC and CPM? CPM only. 2. Does "Category Targeting" apply to BOTH CPC and CPM? 3. Are there any CPC image ads? 4. Are all CPM Ads "Graphic Ads", "Image Ads", and "Flash Ads"? Text ads also. 5. Does the "Competitive Filter" block both CPC and CPM ads? 6. Will the CAN ads be individually identifiable, thus enabling them to be blocked? 7. I detest screen movement. Is it possible to serve ONLY STATIC graphic ads? 8. Are "Certified Ad Networks" serving BOTH CPM and CPA ads? 9. Does "Category Blocking" apply to BOTH CPC and CPM ads? 10. Does the "Override Test Control" frequently NOT provide the best-paying ads?     Google's goal - To serve ALL their inventory     Publisher's goal - To maximize revenue     These two goals are frequently not compatible, since Google never stops testing.     Many publishers report good luck using the Competitive Filter,         and blocking all CPM ads. Google lets the publisher decide which ads to block. 11. Do AdWords "Category Targeting" and AdSense "Category Filtering" use the same categories?     There are 11 AdSense Filtering Categories which are SUBJECT categories,     but the AdWords Category Targeting categories are DEMOGRAPHIC categories.     - Age, gender, income, educational level. Please email me with any corrections. Show me your source, and I will make the changes. It is not easy to figure it all out - the complexity level is growing. Try this AdWords-AdSense Diagram - for the bigger picture. .

Disclaimer
This is NOT A Google, Inc. Site
This page consists of a compilation of public information, commonly available on the Internet, at multiple sites, as well as public webmaster forums, and simple manual tests.
I am not privy to any inside information.
This information is continually changing, and may not be relevant when you read it.

Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.
The opinions stated above are merely the personal observations and opinions of the author.

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