Noise and
Supposition
2 Separate Bots
Do not confuse Googlebot (search) with the Mediapartners bot
(AdSense).
Googlebot is responsible for your SERP position.
Mediapartners bot is responsible for ads served to you.
Secret Sauce -
Only Google knows what is going on in the 4 boxes
labeled "algo". Each Google algorithm is highly proprietary,
and is constantly being tuned for profitability - for
Google, the advertisers, and the publishers. What you
thought you knew yesterday, can be substantially altered
today. What is required is an open mind, diligent reading of
Google webmaster forums, and personal experimentation.
Google has multiple chefs, each of which favors
different ingredients, based upon trends discovered from
continuing operations feedback. The chefs may not agree to
the solutions required to fix a given problem. New problems
will always arise. The algos will continue to change
frequently.
Don't be surprised by new spices and
flavors.
AdWords Advertiser Cost
Free market - competition determined - higher bids for
popular terms
Advertiser sets the budget - minimum $ amount per month.
Advertiser sets the maximum $ amount spent daily.
Some AdWords advertisers frequently run two or more
campaigns simultaneously -
---> Higher bids for the Search Results (Google dollars),
and
---> Lower bids for the Content Network (Publisher
dollars).
Google AdWords customers usually bid far less per click on
the content network than they bid for Google Searcher
clicks, since the perception is that clicks from content
pages are worth less than clicks from the Google Search
page.
However, SOME AdWords advertisers have opted to leave the
"content switch" on, because they have gotten excellent
results - high traffic and high conversions.
Guess-o-matic
I sure don't have all the answers, and my assumptions are
frequently waay off. But it sure is fun trying to figure it
all out. It is an undefined puzzle, which the curious
(perpetual student) simply cannot ignore. (Yaa, I know . . .
I am curious in more ways than one.)
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AdSense Publisher
Payout
The "Payout algo" establishes
"Traffic Acquisition Costs", and ultimately Adsense Program
success.
If G pays out too much, they lose money.
If G pays out too little, publisher quality will decline,
and publishers will seek other options.
The lowest acceptable AdWords bid is $0.05 -
The lowest AdSense payout reported is $0.01 -
Therefore, at the low end, the minimun AdSense payout is AT
LEAST as low as 20%.
Premium Partners receive a much higher proportion of the ad
money bid - 80%? Some have mentioned that Google even has
"loss-leaders", which would suggest 100% payout.
Does Google reward higher Click-Through Rates (CTR), by
paying out higher Earnings Per Click (EPC)? Shouldn't they?
Wouldn't they? The ads would be sold off at a faster rate,
perhaps eliciting more advertiser dollars.
If this is true, AdSense publishers would do well to remove
AdSense ads that perform poorly, in order to be paid more
per click.
I found this AdSense
on Non-performing Pages at
Webmaster World.
I found this Higher
CTR = Higher EPC discussion
at Webmaster World.
I found this Payout
Based on Natural Rankings
at DigitalPoint.
Or maybe it's just dollar volume, or click volume, period.
After all, Premium partners (20 million views per month) are
paid the highest %. And their CTR only has to be a minimum
of 0.5%.
.
TODAY'S
AdSense Payout
Theory
1. Bid amount is most important - first, the money
must be there.
2. The V factor - Google's perceived Value of the
page -
---> Analyze SERP
position for value to AdWords advertiser
---> Analyze
Click-Thru-Rate for value to AdWords advertiser
3. Impressions - Raw volume - Increase traffic
4. High CTR = High Value to Google and the AdWords
customer
(Now you are ready for
high-paying TOP AD delivery).
5. Premium (high-volume) AdWords customers get special
deals.
High SERP + high volume + high CTR = Gravy.
The gravy goes to the top performers, in a merit-based
system.
The way that it SHOULD work, right?
.
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