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AdWords/ Adsense System |
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Channels, Targeting, and Placement |
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Here is a
summary regarding AdSense channels, site targeting, and ad
placement in the Google Ad Words/ AdSense PPC and CPM
programs. |
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Total Channels |
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AdSense for Content - 8434 Channel Summary |
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Custom Channels - 9869 |
Track |
Paste channel code into each page manually. |
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URL Channels - 13993 |
Track Channel groups |
Automatic, once set up. |
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AdSense for Search - 144 Channel Summary |
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Custom Channels |
Track |
Paste channel code into each page manually. |
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2. AdWords Ad Targeting (CPM, PPC) |
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CPM |
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Placement
Targeting |
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NEW PAGES |
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Keyword Targeting - 6100 |
Advertisers can target websites by
keywords, OR |
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Geo Targeting - 6317 |
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PPC |
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Search Network - 6119 |
All the places where your AdWords ads will be displayed on the Google Search Sites Network, and the Google Content Sites Network.. |
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Advertisers may "opt out" of the
Content Network. |
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"CPC bidding has often been requested by advertisers who would like to utilize site targeting, but are not comfortable bidding on a CPM basis." These are advertisers who wish to avoid risk. |
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3. AdSense Placement Targeting - (formerly "Site Targeting") |
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CPM |
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Placement
Targeting |
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Ad Placement |
What
is Ad Placement? - 50677 |
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Custom Channels |
The publisher makes ads site targetable by CPM advertisers, using Custom Channels. |
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Third-Party Ads |
AdSense
Third-Party Ads - Image Only, Must Update
Privacy Policy |
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PPC |
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PPC Site
Targeting |
I cannot find any information on how this works. |
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4. Google Certified Ad Networks Targeting |
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CPM |
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CANs |
Google
AdSense Certified Ad Networks |
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and help me to understand the differences between the Google Adsense options. It is a lot of data to absorb. |
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Archival Information AdSense |
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- " ... publishers can choose
specific pay-per-action ads that are relevant to their site
to run in new ad units that they create." |
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Total Channels |
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Track |
Paste channel code into each page manually. |
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Track Channel groups |
Automatic, once set up |
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2. |
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March 20, 2007 - PPA Beta
began |
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Disclaimer |
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Vaughn's Summaries (One-Pagers) ©2007, 2008, 2009 - Vaughn's 1-Pagers All Rights Reserved This Google AdSense Ad Targeting page was last updated on 2009-11-03. |