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AdWords/ Adsense System |
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Channels, Targeting, Placement and Referral Options Here is a
summary regarding channels, site targeting, site placement
and Adsense referrals in the Google Ad Words/ AdSense PPC/
CPM/ PPA programs. |
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Total Channels |
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AdSense for Content Channel Summary |
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Track |
Paste channel code into each page manually. |
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Track Channel groups |
Automatic, once set up. |
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AdSense for Search Channel Summary |
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Custom Channels |
Track |
Paste channel code into each page manually. |
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AdSense Referrals Channel Summary |
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Custom Channels |
Track |
Paste channel code into each page manually. |
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URL Channels |
Track Channel groups |
Automatic, once set up |
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AdWords Ad Targeting |
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CPM |
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Site
Targeting |
AdWords
- What Is Site
Targeting? |
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Advertisers can target websites by
keywords, OR |
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PPC |
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All advertisers are displayed on the Google Search Network. |
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Advertisers may "opt out" of the
Content Network. |
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"CPC bidding has often been requested by advertisers who would like to utilize site targeting, but are not comfortable bidding on a CPM basis." |
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PPA (Jensense on PPA) |
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This applies to the Content Network
only. |
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"You can create text, image, or text link ads for your pay-per-action campaign." |
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Campaign management - Conversion
Tracking |
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AdSense Site Targeting - "Placement" and "Referrals" |
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CPM |
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Site Targeting |
Adsense
- What Is Site
Targeting? |
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Site Placement |
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Custom Channels |
The publisher makes ads site targetable by CPM advertisers, using Custom Channels. |
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PPC |
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- |
I cannot find any information on
how this works for the publisher. |
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PPA Jensense on PPA |
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- " ... publishers can choose
specific pay-per-action ads that are relevant to their site
to run in new ad units that they create." |
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Referrals |
IN
BETA: |
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- |
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and help me to understand the differences between the Google Adsense options. It is a lot of data to absorb. |
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Disclaimer |
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Google Related Summaries |
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Vaughn's Summaries (One-Pagers) ©2007 - Vaughn's 1-Pagers All Rights Reserved This Google AdSense Targeting page was last updated on 2007-05-12. |